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"Smart Tags" in Windows XP Steals Visitors

Thousands of small business webmasters briefly lose their domain names at expiration, due to a simple lack of understanding about the roles of three key players in the drama: domain name registrars, web hosts and internet service providers. Fortunately for most, they learn quickly how to save their web site from oblivion by using the 30 day redemption period for expired domain names enforced by ICANN. One simple solution is to extend domain registration for the maximum ten years. The other solution is to treat domain registrar data as the critical business element it is.

Search the WHOIS database to see who your Registrar is on your business domain! Transfer your domain name to take advantage of our lower prices.

I Can't Remember Where I Purchased My Domain Name!

It wasn't until my third client had called asking how to regain control of her domain name that I realized that it was a common problem for small business webmasters to forget where they had registered their domains. WHOIS my registrar? Why didn't I get an email about renewal? Why did my site stop working today?

People rarely realize how important it is to keep their domain registrar notified of changes to their email address and and other contact information. The registrar will send renewal notifications to the email address last on file. For most domain owners, the only time they think about contacting a registrar is the day they reserve their domain name. If they move to a new city and get a new internet service provider, it doesn't occur to them that the old email address will change and that meeans that the registrar can no longer contact them through the previous address, or phone or fax as each of them change and we rarely notify the controller of our domain of those changes.

Sometimes the first indication a business owner will have that there is a problem is the day their web site stops working. If they failed to notify their domain registrar of changed email address, they may never have received their domain renewal notice. Since many registrars honor a 30 day "redemption period" allowing expired domains to be redeemed, it may be possible to save the registration within 30 days following expiration by contacting registrars during 30 day domain redemption periods.

The following URL leads to the Internet Corporation for Assigned Names and Numbers (AKA ICANN) discussing the grace period and redemption period rules it enforces.

http://www.icann.org/bucharest/redemption-topic.htm

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"They Are Stealing Your Visitors With Smart Tags!"
by A. T. Rendon
Copyright 2001
All Rights Reserved

Did you know that your web site is now covered with "Smart Tag" links that can whisk your hard earned visitors away to your competitors web site?

This is the same thing as stealing your visitors because you happen to make use of a keyword or phrase that is tagged by this new technology.

Microsoft originated the "Smart Tags" in their Windows XP operating systems beta version.

They are a feature of Internet Explorer that "ADDS" smart links to pages everyone views. They enable real-time, dynamic recognition of content on Web pages and offer your visitors, "relevant options", as they surf.

In other words, they place links, on YOUR WEB SITE, to destinations other than your web page. Including, if they pay for the privilege, to your competition!

Smart tags, which are created using XML (Extensible Markup Language), look different from other links.

Microsoft "Smart Tags" are purple and white dash underlines on a word linking you to a menu of info about that word.

However, due to HUGE public pressure, the Smart Tag feature will not exist in the final version of Internet Explorer 6, due out later this year.

Yet, it does remain a feature within Microsoft's Office XP, the upgrade to Microsoft's suite of applications that launched May 31.

The feature gives Microsoft unfair advantage because they can use these products to redirect users to MSN owned web sites or to sites that have paid Microsoft a premium for the service.

Worse still, the further use and development of this technology is being encouraged by Microsoft.

When this first came out, there was a solution that could prevent invasion of your site by adding the following tag to your code:

<META NAME="MSSmartTagsPreventParsing" CONTENT="TRUE">

However, this code is useless against these third party developers, in particular, KaZaa, http://www.kazaa.com/.

KaZaa has already been downloaded 5.4 million times from CNET.

BTW, although we did download the software for evaluation in writing this article, our research revealed many people dissatisfied with KaZaa because it is extremely difficult to remove it from your computer.

KaZaa is apparently tapping advertisers to pay for keywords which will cause a link to show up on your web site!

When the keyword is found, KaZaa links show up with a yellow squiggle underline that appears highlighted when your mouse passes over them on your site.

Unauthorized, and certainly unwanted, links now exist all over your web site because of the use of this technology.

This technology makes it possible for you to link to other web sites that you would never dream of being associated with, possibly even to pornographic web sites or other such unseemly members of the Internet community.

KaZaa is already being brought to task and several merchants and Internet entrepreneurs have either filled suit or plan to do so.

All of these actions come in an effort to stem the tide of such intrusive and unauthorized use of web site content, that is copyrighted, and that you have spent your time and hard earned money in order to create.

We will have to wait to see if Microsoft is thrown into the mix for having developed this technology strategy in the first place.

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A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org Visit us at: http://emailexchange.org/?articles
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