When you are just starting out on your business venture, you may be thinking that you need to concentrate on the sales and product development side of things rather than worry about something like public [...]

Each generation has grown up with different learning styles, an assorted set of morals and varied perceptions on the importance of brand loyalty. For example, the Y Generation are tech-wise and traditional marketing techniques don’t [...]

Are you a new business? Answer these questions: 1) Why should consumers buy what you are selling? 2) What is your strategy for marketing, selling and growing your business and products? Quite often, these are [...]