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IN YOUR FACE!
by Mike Valentine
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THE LATEST BUZZ around the internet about effective web
business is all about e-mail marketing via newsletters and
e-zines.
IT WORKS WONDERS AT ESTABLISHING AND KEEPING CLIENTS!
You have no doubt noticed the increase in contact
from online businesses in the frequency of their news and
product updates that come via e-mail to your mailbox. This
is only likely to increase as more of them establish and
maintain a database of customers' e-mail addresses.
Heated debate over the issue of SPAM, even hair-splitting
definitions have cropped up on forums and bulletin boards.
UCE or Unsolicited Commercial E-mail, seems to be getting
lots of attention lately as get-rich-quick-fly-by-night
operations spring up to take advantage of the web and it's
relative anonymity. Everyone seems to be taking a stand
firmly on one or the other side of this splintered fence.
Responsible OPT-IN lists are the only way to avoid the
anger and heat generated by the topic of SPAM. If you're
planning on starting your own e-mail list, be sure that
you use the opt-in model to establish your readership!
Many list hosts a
new list server at Internet-Gazette require a follow-up
reply from new members to confirm that they truly WANT
to receive your e-mail. So there can be no confusion
about subscriptions. The list server maintains secure
lists that are protected from the SPAMsters.
Regular, valuable content is the only way to avoid
ANNOYING your subscribers. Entertain, instruct, amuse
or delight your list members with valuable offers like
contests or freebies. You'll find that your e-mail is
greeted like a ladybug or a fluttering butterfly by the
recipients when you offer content. If you loudly buzz
in and annoy them with "BUY YOUR WIDGET FROM ME!!" Your
customers will delete your messages then swat you like a
fly and unsubscribe.
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WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
Weekly Ezine emphasizing small business on the Internet
http://website101.com/arch/
e-tutorial online at: http://website101.com/shortcourse.html
By week's end you're ready expand your business to the web!
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