With so many people searching online for goods and services, Internet marketing is an essential part of your online presence. It is what helps you get noticed and get the sales, rather than your competition. Internet marketing encompasses all of the actions that you need to take to get your business noticed. In order to succeed online you need two things: a steady stream of traffic and the ability to profit. It is not enough to have an attractive website, because unlike the old adage says – build it and they will come – online businesses need more.

What Internet Marketing Techniques Work?
There are several things that you can do to encourage your businesses growth.

• Develop and Maintain a Business Blog – steer clear of posting stuff that is too personal here, but definitely work at keeping your personality active and shining through. Share your stories of how you created your business and what inspires you. True glimmers of your passion will show customers that you really love what you do. Your blog, with the right traffic, will promote your business.

• Keywords, Keywords, Keywords – not unlike location, location, location, keywords are very important to optimizing your website and your blog. Before you create your list of keywords, you need to thoroughly understand who your target audience is and what you need to do to attract them. This means, staying one step ahead of them and knowing which search terms they are going to put in their search engines. Then, take these keywords and insert them into your blog and website strategically. Do not under any circumstances just throw them randomly into your site. It will not work and Google will punish you for spamming.

• Learn about SEO Techniques – If you do not know what SEO is, you are sadly behind your competition. SEO stands for search engine optimization and encompasses the ability to rank high in search engine results. Learn about the various methods including on and off page SEO as well as white hat and black hat techniques. Great ways to insert SEO into your site is to produce quality content, create page titles with keywords and use meta tags.

• Email Marketing – Email marketing is a great way to introduce yourself to customers and offering up details about your newest and greatest products. Make them informative, humorous and above all, let your personality shine through. Anyone can create a matter-of-fact newsletter. Putting yourself into the newsletter, however, will make you stand apart from your competitors. Use services such as Mail Chimp and Aweber to get started.

• Social Media Presence is Important – Create a Facebook, Twitter and Pinterest account – all of these will help you if you dedicate yourself to maintaining a presence on them. If you don’t have the time to spare, hire someone to do it for you. An active presence will keep you in Google’s sights.

Ebook Internet Marketing
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Lola Sosanya is an internet entrepreneur and she owns her own blog inspiretheentrepreneur.com where she teaches and inspires people on how to run a successful online business.