Once you get your customers to follow you and friend you…Now What? Shawn Hessinger of BizSugar.com shares a list of things to do to keep that clientele coming back for more. Your focus should be on more, more, more. Figure out what they want and give it to them. Keep them happy and your business will reap the rewards of social media marketing.

Another way of looking at this idea is to say that you should use social media to feed or nourish your existing customers in a way that keeps them coming back for more and that makes them want to continue the relationship with you.