Retail online represented only 2% of Black Friday sales this post-Christmas selling day. If online retailers want a larger slice of that pie, they will need to make Small Business ecommerce an enticing prospect for shoppers during the post-holiday seasonal sales period. Below is an infographic showing data on Black Friday for small business. It mentions the American Express “Small Business Saturday” promotion and the effect on online small retailers.

Read more Small Retailers and Black Friday: How to Win