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Spam Kills! It Can Happen to You!


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Un-Due Process
2001 Elena Fawkner

"Automatic complaints are sent when a filter whose action is set to Kill after complaining is triggered. For each filter, you can configure who the complaint should be sent to. ... The message body is also scanned for e-mail and website addresses. If any addresses are found, they're added to the lists mentioned above." Source:

SpamKiller is spam filtering software. Its purpose is to scan incoming email for spam and take appropriate action in response to those messages that are identified as spam, such as automatic deletion. Another handy function is that the software allows the user to generate automatic and manual complaint emails which the user then sends to the webmaster of the offending domain as well as any number of other recipients such as spam-reporting "authorities" and the webhost and/or ISP of the person sending the offending mail.

Good idea, you say? Fair enough, you say? Well ... maybe. Note the quote above: "... The message body is also scanned for e-mail and website addresses ... [and] added to the lists mentioned above", i.e. the list of recipients of the complaint.

Now, imagine this. Let's say you're a paying advertiser in my ezine. Your ad contains your URL and email address. I spam mail my ezine or send it to someone who forgets they subscribed and they think it's spam.

Imagine further that the recipient of my so-called spam uses SpamKiller software (or some similar program). The software scans the message header and extracts the relevant information about the person who sent the email (me). Fair enough. Assuming that it IS spam, of course.

But the capability of the software doesn't stop there. As mentioned in the above quote, it also scans the message BODY, which contains your ad, and adds your URL and email address to the list of recipients of the complaint. The ever-diligent big-spam-hunter also makes sure that one or more spam-reporting "authorities" is copied on the complaint.*, diligent, professional organization that it is, immediately and automatically forwards the complaint to and your webhost, an equally diligent, professional organization shuts your site down for three days for spamming.

You, of course, learn about all of this AFTER the event.

Think it can't happen to you? Think again. It happened to me. This week. Except I wasn't a paying advertiser in the offending ezine. The publisher of the ezine reprinted one of my articles. The article contained my resource box. The resource box contained my website URL. SpamKiller added my URL to the list of recipients of the email complaining of the "spam", copied and forwarded the email to with the result that my webhost, DumbHost*, shut down my site for what was to be three days.

The actual downtime was two hours. By that time I had threatened to sue and they finally got around to actually READING the offending email and realizing that I, in fact, was just an innocent bystander.

There is so much that is wrong in this whole scenario that it's hard to know where to begin.


Let's start with the individual who generated the complaint in the first place. This is the person using the SpamKiller software. His email to me (which was auto-generated by SpamKiller) contained the following subject line:

"UCE Complaint (So-and-So Newsletter*)"

The body started out:

"I have received the attached unsolicited e-mail from someone at your domain. [He had not.]

"I do not wish to receive such messages in the future, so please take the appropriate measures to ensure that this unsolicited e-mail is not repeated.

"--- This message was intercepted by SpamKiller ( ---"

The full text of the intercepted message followed.

The header of the offending email clearly showed that the sender of the email was someone from*. Unfortunately, the newsletter concerned contained virtually nothing but my article interrupted by what I assume were paid ads.

I'm sure that the paid advertisers in this particular ezine also received a complaint and that received a copy and automatically forwarded it to the advertiser's ISP and/or webhost who may or may not have shut them down, at least temporarily. (Hopefully not all webhosts are of the calibre of DumbHost when it comes to this sort of thing.)

So, this individual, in his zealousness to rid the Internet of spam, blithely dragged the names and reputations of at least half a dozen perfectly innocent bystanders through the mud.

The moral of the story? If you use spam-filtering software and the complaint-generating function that comes with it, have the common decency and responsibility to stop and think about who you're adding to your hitlist. If you don't, and you get it wrong, don't be surprised to find a process- server on your doorstep.


To give SpamKiller its due, it appears to be an excellent product. There's a free 30 day download available at . I downloaded it myself to see what, if any, cautions are given to users about the need to make sure that the recipient of the complaint is, in fact, responsible for the email concerned.

Well, there is such a caution but it took me a good 45 minutes to find it. The software comes with an excellent, comprehensive built-in help facility. Tucked away at the end of the page on "Sending manual complaints" is the caution:

"Note: SpamKiller does not check that the loaded addresses are appropriate for the selected message. Don't use a ... complaint unless you are certain that its recipients are responsible for the spam that you are complaining about."

I would respectfully suggest that this warning be displayed in a more prominent position, coupled with warnings about what can happen to those who use the software in an irresponsible manner so as to ensnare innocent parties.


Now, let's take a look at's role in all of this. In my case, "all" they did was forward a complaint they had received from our friend in the previous section to my webhost. Here's what they sent:

X-Loop: one
Subject: [WeStopSpam ( id:17846286]
So-and-So Newsletter
Date: Sun, 25 Feb 2001 23:14:50 -0700 (MST)
X-Mailer: Mozilla/4.0 (compatible; MSIE 5.5; Windows 98)
via v1.3.1
- WeStopSpam V1.3.1 -
This message is brief for your comfort. ...
Spamvertised website:
> is; Tue, 27 Feb 2001
02:56:58 GMT

Offending message: ..."

So, my website was reported for spamming because it was "spamvertised" - lovely butchering of the English language, I must say. This appears to be a coined term for a website that is advertised by means of spam. This means that any paying advertiser in the ezine itself is treated as a spammer, merely because spam was used to send the ezine.

I checked out the website of the ezine concerned. It proclaimed that its 85,000 subscribers were all "opt-in" i.e. that the subscribers each took some positive step to have their email address added to the ezine's mailing list.

Any reputable advertiser is going to be concerned that the recipients of the ezine are opt-in, so this would have been of comfort to the advertisers concerned in this instance.

Mind you, when I sent an email to the address displayed at the publisher's site, it bounced. Maybe this person IS a spammer. I don't know. And that's the point. How are you supposed to know that if you're just the advertiser or article author?

But, as far as is concerned, that doesn't matter. The mere fact that the advertiser's opportunity was advertised in the allegedly spam email is sufficient to make the advertiser a legitimate target. In my case, I didn't even advertise! The publisher of the ezine ran my article. How many of you out there make your articles freely available for reprint? would presumably have you restrict the reprint rights to your articles to only those publishers who you know for a FACT are sending to a 100% guaranteed opt-in list. How do you do that? Quite simply, you can't. To expect any such thing is just unreal and smacks of an appalling lack of understanding about how the online world works.

A reasonable compromise would be if reprint rights were granted to publishers who send their ezine to an opt-in list. I would have no objection to that. Of course, that wouldn't help you with because their policy is to shoot first and ask questions later ... but wait, on second thought, they don't even ask questions later. They just shoot.

You don't get a "please explain" or anything else. You're convicted first and then it's up to you to prove that you're innocent. Of course, by then, the damage is done. But doesn't care. I'm sure they see it as just a casualty of war.


OK, now let's turn to the real bad guy in all of this. The webhost who shuts down a website on the grounds of nothing more than the say-so of an unverified spam complaint. In my case, it's DumbHost but I know there are many other webhosts and ISPs out there who are just as irresponsible.

Here's the email I received from DumbHost informing me my site had been shut down:

"To whom it may concern,

"We recieved [sic] the following spam complaint regarding Your domain will be temporarily disabled for 3 days. You can have your domain re-enabled at the end of this 3 day period by requesting so at If we continue to recieve [sic] complaints, action may be taken to disable your domain.

Abuse Response Team"


The email that followed was the one from

Note that my site was shut down because "[w]e recieved [sic] the following spam complaint regarding". Not because I had SPAMMED, mind you, but because DumbHost had received a spam COMPLAINT. The notification that my site had been disabled was the FIRST communication from DumbHost on the matter.

An appropriate response would have been: "We've received a complaint of spamming against you. We take all complaints of spamming very seriously. Please let us have your response to this complaint so we may take appropriate action". But I guess that would have been too much like due process for DumbHost to want to bother with.

Here's what followed:

>From me to DumbHost:

"If you even bothered to read the "offending email" you will see that it came from, NOT The publisher of the email in question reprinted one of my articles in his newsletter. That article contained a resource box which contained a link to my domain.

"If my site is shut down for ANY length of time as a result of this complaint, expect a lawsuit without further notice."

Their reply (from "Level II Customer Care Representative" - ha!):

"Was this bulk mail authorized by you? This is considered an offense of our terms of service no matter where it originates as long as the email is sent or authorized by you. The email advertises your website, that is why your domain has been disabled for 3 days.

Abuse Response Team"

Me again:

"No! I've never heard of these people before. It is common practice for newsletter publishers to publish articles written by other people. The author's resource box is always included at the end of the article. If this person's newsletter went to someone who wasn't subscribed, then it's the newsletter publisher who should be reported for spamming, not the innocent author who is unfortunate enough to have their work reprinted.

"Did anyone even read the email concerned before shutting my site down? It's obvious what happened. If my site is not reinstated today, I will be issuing legal proceedings tomorrow.

"By the way, don't you think your question should have been asked BEFORE shutting me down, not after?"

Them again:

"Okay, I was asked to take a look at your account, I will forward this information to abuse and they should get back to you shortly...

"Best regards,
Jordan M.
Level II Customer Care"

(They apparently don't use full names at Level II Customer Care. Can't imagine why.)
Finally, this one from the "Abuse Response Team" at DumbHost:

"In light of this new information, I have gone ahead and re-enabled your domain. Be advised that any mass emails such as this will be considered a violation of our terms of service. You may want to take steps to ensure that services such as this are not sending out this kind of advertisement for your site.

Abuse Response Team"


"They did not send an advertisement for my site. My articles are publicly available for reprint, as are thousands of other authors'. It is usual practice for authors to give permission for reprinting provided the newsletter publisher publishes the author's resource box at the end of the article. It's a way of generating traffic to the author's website.

"The author has no control over who uses the article in this way. Is a paying advertiser in an ezine shut down if the publisher of the ezine sends a spam email (assuming that it was spam in the first place)? ... That policy makes no sense whatsoever."


Nothing. Zip. Nada. No apology, no nothing.

Nice going DumbHost. You must be proud.


My experience was pretty trivial in the scheme of things. I was able to get my site restored in just a couple of hours. Consider the damage that could be done to your business if that didn't happen though. What would be the impact on YOUR bottom line if your site was shut down for 3 days? Or a week? Or for good?

So, what's the innocent party to do in a situation like this? Here's one plan of action:

  1. SUE irresponsible complainer for defamation.
  2. SUE irresponsible spam police for defamation.
  3. FIRE webhost.
  4. SUE fired webhost for lost profits.

I for one am not generally in favor of government regulation when it comes to the Internet. This is one area, however, that I must say some form of governmental control should be taken. Where else but online can you have a situation where it's commonplace for someone to take punitive action against an innocent bystander BEFORE giving them a fair hearing? Where else but online can ignorant and/or malicious individuals be allowed to cause such injury to someone else's livelihood without being called to account? Try that in the real world and you'll be answering a charge of vandalism, defamation and trespass to goods just to start.

It's high time someone took a balanced approach to the issue of spam and recognized that, although spam is an undeniable problem, so too are anti-spam zealots and plain malicious types who think it's sport to trash some innocent person's business and reputation. They should be held to account for the damage they cause.

In addition, in recognition of this unfortunate fact of online life, a fact, I might add, of which webhosts are only too well aware, webhosts should also be held accountable for shutting down livelihoods based only on the prosecution's case in chief.

The defense is entitled to be heard and any conviction that results from a one-sided hearing is nothing short of an abject denial of due process. The legal profession can't get away with that. Why the hell should webhosts?

------ * Fictionalized names. ------

** Reprinting of this article is welcome! **

This article may be freely reproduced provided that: (1) you use the autoresponder copy which contains a resource box; (2) you leave the resource box intact; and (3) YOU ONLY MAIL TO A 100% OPT-IN LIST! To receive a copy of this article by autoresponder, just send a blank email to
. ============================================================

Can SPAM it's No UCE!
by Mike Banks Valentine

Ya Gotta love those scumbags! Those spammers who make a living encouraging everyone else to spam by selling CD's full of e-mail addresses they shouldn't have in the first place. I got an offer this week for a CD with - I kid you not - 57 million e-mail addresses! For only $149 I can make millions of people hate me and my business by sending Unsolicited Commercial E-mail (UCE) to people who don't want to hear from me!

To encourage me to become a lowlife scumbag, he offers me some simple math. I quote:

"Imagine selling a product for only $5 and getting only a 1/10% response. That's $2,850,000 in your pocket !!! "

You bet it is! And it will never happen in this life or the next. What will happen is that my Internet Service Provider will shut down my account and ban me from their service and I'll be tracked down by the law enforcement agencies in nearly every country I e-mail my information! The cat is out of the bag by now folks . . . it's no UCE spamming. That is the recommended course of action for almost every get-rich-quick scheme on the internet.

IF IT INVOLVES SPAM, CAN IT! Delete and forget those silly messages! My internet service provider offers a special address to forward all spam that I receive so that they can filter out the offending scumbags and I use it quite regularly. I've even been known to seek out the ISP of the worst offenders and attempt to have them banned from their own accounts. In doing this I've found several ISP's that cater specifically to spammers by protecting their identity and offering "secret" e-mail addresses which are "cloaked" and re-routed through other servers to hide the source!

You know that legitimate businesses would never resort to hiding.

Can SPAM it's no UCE!

Internetweek recently ran a survey asking companies if they ever use Unsolicited Commercial Email to market their business. The results were astounding assuming the respondents represent real, legitimate businesses! (How many spammers read Internetweek?)

"In fact, one in 25 of our survey's respondents said their companies' marketing efforts include the distribution of unsolicited e-mail."

And that is just those who ADMIT spamming! That is a very ugly percentage and something needs to be done. I am in contact with the Chief Privacy Officer of one of the largest email marketing companies on the web asking to be removed from the marketing database by domain.

That seems to be difficult. Why? I want my subscriptions to remain intact, I want my hosted applications to continue undisturbed, I want to request information from online companies and I want all of that while also wanting to stay out of marketing databases.

This seems like a relatively simple thing to do technologically. Internetweek recently published an article titled "Privacy tools emerge" at:

What makes the process of privacy protection so hugely complex?

WebSite101 recently added a privacy protection tool to our domain which protects our database from outside access and seems like a perfect solution to keeping our subscribers and site members information private on a shared server. We highly recommend it for those who value the privacy of their web site members.

Take a look at the possibilities for both privacy protection and website community building on your own domain:

This software allowed us to offer an iron-clad privacy policy. The trust of your visitors is far more important than any other feature you could offer. Immediately following the posting of our new privacy policy, we experienced an upsurge in new memberships unprecedented since the inception of our site!

Isn't it clear we all want a solution?

There are raging anti-spamming fanatics getting legitimate companies shut out of their ISP's by falsely accusing people of distributing UCE (when their domain is mentioned in an article published by *anyone*) by running entire newsletter through a service called SpamCop. This tool is abusive and should be shut down or discredited since it extracts every domain name mentioned in the newsletter and sends email to the host of those domains and endangers the owners of those domains with knee-jerk reactions by their ISP's. It is not uncommon that victims of these complaints are shut down by their web host without investigation!

"Guilty until proven innocent" is the attitude of many service providers since they are under constant pressure from everyone from their customers to their own providers to do something to prevent further complaining and end email abuses. This has caused a new backlash by innocents who have been threatened with the closure of their online business stemming from those spurious complaints.

If this anti-spam article were published in an anti-spam newsletter and the newsletter were submitted to SpamCop every domain mentioned within this text would be turned in to their ISP for spamming. How effective a tool is one that indiscriminately shoots at everyone? That is essentially the effect of anti-spam software used badly. It would shoot to kill all, including the anti-spam sites mentioned here.

Everybody is hot under the collar about spam but nobody is doing anything real to stop it legitimately. The government is debating the issue and threatening to pass stringent laws, but haven't figured out how to legislate the issue. Reference laws:

Now there are fanatics on both sides of the issue and it is going nowhere but occassionally to the Realtime Blackhole List. This is one attempt to address the issue that creates more heat than light. Marketing companies want the Black Hole List shut down. Why? 24/7 media have recently won a court injunction to have their domain removed from the Black Hole list.

For info about the Blackhole List at the Mail Abuse Prevention System or MAPS visit:

Is Spam destined to join religion as one of those things we avoid discussing in polite company out of fear of brawls breaking out? I recently attended a marketing conference where the topic of spam turned a roomful of reasonable folks into sharply divided camps raging loudly at each other across the conference table.

I've just joined a spam discussion list where many of the same emotions are raised in what seem to be otherwise reasonable folks. Everyone seems to agree there is a problem, but each have very distinct ideas about what should be done to address the problem. Comparisons are constantly made to core issues of freedom of speech, gun control, product liability, totalitarianism, and all the while, nobody agrees on a solution.

Marketers should take the lead and help develop technological solutions to unwanted email before they are hit with a massive public backlash and the complete loss of this valuable marketing medium due to public hysteria and government over-reaction.

I vote that DoubleClick, WhiteHat, 24/7 Media and their cohorts commit a bit of their thinning profits to helping solve the problem of spam before they get wiped out by the building tsunami of public opinion.

We've recently added a Spam Tutorial to WebSite 101:

You can read it or adopt the following SPAM guideline:

End of lesson.

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