The first year of any new business is always going to be a trying time for its owner. It’s a time characterized by endless hours, obsession and doubt. It’s also a time that, for many [...]
mistakes
28 Aug
Social Media PR Mistakes
Social media can offer excellent publicity opportunities for the PR professional, but the nature of social media makes it a double-edged sword and a mistake on social media can quickly turn into a PR nightmare. [...]
It is a sad fact of business life that around half of new start-ups fail within the first year, and a significant further proportion fail in the first three years. However, this alarming statistic should [...]