Web Site Load Speed Matters!
INSTANT AMERICA
In the world of high speed browsing, no one waits for answers. But a desire for speedy information has made Americans impatient for just about everything.
OVER 3 BILLION GOOGLE SEARCHES ARE DONE IN A DAY, Answering 34,000 questions per second. But when questions aren’t answered quickly, people ask less:
GOOGLE FOUND THAT SLOWING SEARCH RESULTS BY JUST 4/10THS OF A SECOND would reduce the number of searches by 8,000,000 (8 million) a day.
1 IN 4 PEOPLE ABANDON A WEB PAGE THAT TAKES MORE THAN FOUR SECONDS TO LOAD.
Web Page abandonment percentage
- 25% abandon a page if it takes more than 4 seconds to load
- 50% abandon a page if it takes more than 7 seconds to load
50% OF MOBILE USERS ABANDON A PAGE IF IT DOESN’T LOAD IN 10 SECONDS. 3 out 5 won’t return to that site.
IN THE U.S., 25% OF MOBILE WEB USERS BROWSE ONLY ON THEIR PHONES, never using a laptop, tablet, or desktop to access the Internet.
79% OF MOBILE WEB CONSUMERS USE THEIR PHONES FOR SHOPPING. 40% of mobile shoppers will abandon an e-commerce site that doesn’t load in 3 seconds.
Amazon.com makes about $67 million in sales each day. IT COULD POTENTIALLY LOSE UP TO $1.6 BILLION PER YEAR BECAUSE OF A 1 SECOND WEB PAGE DELAY.
Each year, millions of Americans look for love in 3-8 minute speed dating sessions. 72% of Americans eat fast food at least once a week.
IN A SURVEY CONDUCTED BY USA TODAY The majority of Americans would not wait in line longer than 15 minutes. HALF WOULD NOT RETURN TO AN ESTABLISHMENT THAT KEPT THEM WAITING. 1 IN 5 ADMITTED TO BEING RUDE TO SOMEONE 11104 SERVING THEM “TOO SLOWLY.”
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