One Million Dot Ca Domains: Canadian Milestone

One of the frustrations of ecommerce entrepreneurs who do business worldwide (especially those of us in the publishing and information business) is the inability to legally register top level domains (TLD's) in those countries we serve outside of our own.

There are search engine visibility advantages to canadian domains for canada.com searches, Google.ca searches and http://ca.yahoo.com/ searches. While those latter two send plenty of US speaking Canadian visitors to .com domains - the added value of a home-grown perception for Canadians in visiting and frequenting those domains in their own .ca TLD can bring significant benefits to a business.

Canada is one example where one must reside in the country or have a legitimate office there to qualify to reserve a dot .ca domain name under the Canadian Internet Registration Authority (CIRA) rules. So until your business expands to have a physical presence in Canada, you must remain content to watch the celebration of a million dot ca domains as an outsider. What follows is the CIRA press release and announcement of the celebratory "One Million Domains dot CA site.

April 15, 2008

CANADA HITS ONE MILLION DOT-CA (.CA) INTERNET ADDRESSES

OTTAWA, Ontario, April 15, 2008 – The Canadian Internet Registration Authority (CIRA) announced today that Canadian Internet users have registered one million dot-ca (.ca) Internet domain names. As one of the world’s most wired nations, Canadians continue to use the Internet for personal and business reasons in ever increasing numbers. Reaching the one million dot-ca domain name milestone demonstrates Canada’s strong Internet presence and the popularity of Canadian websites.

Brent Krause of Calgary, Alberta, registered the one-millionth dot-ca domain name, krauslaw.ca, and is using it for a website to promote his private law practice. “I’ve recommended dot-ca domains in the past and dot-ca was my first choice for my own legal practice,” says Krause who has over 10-years experience in intellectual property law.

The dot-ca domain name was established in 1987 by a group of volunteers at the University of British Columbia (UBC) and transferred to CIRA in 2000. In 1988 the first dot-ca domain name, upei.ca, was registered by the University of Prince Edward Island. Since then dot-ca domain name usage has grown at over 20% per year. This growth is remarkable considering that dot-ca domains are reserved exclusively for Canadians. “Dot-ca represents Canada on the Internet. A dot-ca domain name, website, or email address means you can be confident that you are dealing with a Canadian or Canadian business online,” says Byron Holland, President and CEO of CIRA.

Dot-ca now ranks as the seventeenth largest Internet domain name registry when compared to generic domain names like dot-com and country specific domain names like dot-uk (United Kingdom). “The registration of over one million dot-ca domains is a testament to the great work being done by CIRA. On behalf of the entire ICANN community, congratulations,” said Dr. Paul Twomey, President and CEO of the Internet Corporation for Assigned Names and Numbers (ICANN), the global organization that governs Internet domain names.

To thank Canadians for making a dot-ca their domain name of choice CIRA has launched a celebration website, www.onemilliondomains.ca to highlight dot-ca success stories. Dot-ca domain names are available through a network of over 140 Canadian domain name registrars who also provide a range of Internet solutions including website hosting, email service, and website design.

About CIRA
The Canadian Internet Registration Authority (CIRA) is the not-for-profit, member-driven organization that manages Canada's dot-ca (.ca) domain name registry, develops and implements policies that support Canada's Internet community, and represents the dot-ca registry internationally. CIRA processes over 300 million requests per day to connect Internet users with over one million dot-ca Internet addresses.

For more information or to schedule an interview:

Melisa Durak-Buljubasic
Public Relations and Communications Specialist
Phone: 613-237-5335 (ext. 294)
Cell: 613.219.5328
melisa.db@cira.ca

To Be or Not To Be: The Domain Question

In 2000, I wrote the following Domain Name soliloquy after a client debated for days on end about whether they should buy this or that domain name. I've never seen such reluctance and hesitation for so simple a business decision. No, it's not simple to choose a great domain name, but it is incredibly inexpensive and very easy to decide to spend seven bucks on a domain to hold it while you make the decision.

Ultimately that client lost his preferred domain name to someone with more decisiveness and I thought, "Wow, what an epic inner battle, over a simple purchase decision! - You'd think they'd die if they didn't make the right decision!" So I sat down and adapted the following Shakespearean soliloquy, spoken by Prince Hamlet while holding the skull of Yorick and ruminating on his own death.

adaptation by Mike Banks Valentine
with apologies to Shakespeare

To be, or not to be: that is Domain question.
Whether 'tis nobler in the mind to suffer
The slings and arrows of slow, free hosting,
Or to take arms against a sea of wannabees,
And by opposing, end them. To search: to seek;
No more; and, by anonymity to say we end
The heartache of a million useless search results
That eBiz is heir to, 'tis a relevancy
Devoutly to be earn'd. To look; to seek;
To find? perchance to link! Ay, there's the URL;
For in search fatigue domain names may come,
When we've shuffl'd off this long URL,
Must give us pause. There's the address
That takes gigabytes for so long a name.
For who would bear the tilde and subdirectory,
The competitor's URL, the name so catchy
The pangs of taken domains, the listing delay,
The insolence of Yahoo, and the spurns
That patient merit of unworthy MySpace,
When he himself might his IPO make
Without Domain name? Who would Google bear,
To grunt through subdirectories and filenames,
But the dread of something after backslash,
The undiscovered Facebook pagefrom whose URL
No surfer returns, puzzles the will
And make us rather bear those URLs we have
Than buy the others that are already taken?
Thus creativity does make cowards of us all;
And thus rush'd to registration of a name
We worry o'er lowly cost of reserving,
And enterprises of great riches and power
With this regard our clients turn away,
And lose the name of action.com

Now when a client asks me about domain name decisions, I simply say, "Go buy them all and don't hesitate - even if they are owned by others seeking to profit from them. I can't bear another Hamlet performance!"