WEB SITE PROMOTION 101
by Joanne Glasspoole
So, you've designed a compelling web site that you're eager to
show the world. Every day you add fresh content and tweak your
pages to make them prettier, more informative and faster to
download. It's gonna pay off, you tell yourself, as you upload
several new pages to your web server.
Midway in the afternoon, you stop what you're doing to check
your traffic reports. You're excited and eager to confirm just
how successful your web site is. Waiting for your site
statistics to finish downloading, your glee turns to dread when
you learn that only two people visited your web site all day.
What's a disillusioned webmaster to do?
Submit Your URL To the Search Engines
Search engines are by far the most popular way to find
information on the Internet. Getting your site listed, however,
is a chore, and it is oftentimes frustrating because results are
not quick to see.
Although there are automated services that promise to get you
listed on thousands of web directories and free-for-all (FFA)
links pages, it is recommended that you manually submit your
site to the top search engines.
Be forewarned that it takes weeks (sometimes even months!) to
Set up a tickler file to do site submissions on a monthly
basis. Resist the temptation to submit more often, because your
hard work will go up in a puff of smoke if your URL gets banned
The following list is not all inclusive*, but it is a good
place to start with your search engine submissions.
Claymont Search Engine
Open Directory Project
Scrub The Web
Swap Links With Other Web Sites
With more than 3.2 billion web pages competing against yours,
you can't rely solely on search engines for site promotion.
In my experience, the second most important marketing strategy
is reciprocal links.
When I come across an excellent online resource, I add it to my
"related links" page, and, if it's appropriate, I contact the
webmaster to see whether they might be interested in swapping
links with me. More times than not, the response is positive.
Since relevant, high-quality links coming to your site from
other sites is increasingly important in getting good search
engine rankings, I recommend that you put establishing linking
partnerships high on your marketing to do list.
Like building a web site, promoting it to the world is hard
work, but I guarantee your sense of accomplishment will be well
worth the effort when you start to see results. More
* Links validated May 2002
Copyright (c) 2000-2001 by Joanne Glasspoole. Joanne Glasspoole
is the editor/publisher of CYBER QUEST. Each issue is jam packed
with original reports, news briefs, cool Webmaster tools, and
more. To subscribe, send email to mailto:Majordomo@lists.kdv.com
with "subscribe cyberquest" in the body of your message. Visit
Joanne's web site at http://www.glasspoole.com
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