One Surefire Way NOT to Make Money as an Affiliate
(c) 2003 by Bruno Carlson
When I first started up in the affiliate marketing business
several months ago I made a classic newbie mistake. And because
of this mistake I ended up turning what could have been a decent
start into a big disappointment.
That disappointment almost caused me to throw in the towel and
give up on ever making money on the Web.
Here's what happened:
I wanted to make money FAST. Like yesterday. I wanted to have
it all RIGHT NOW.
I had heard that the Web was a big "numbers game" and that the
more numbers you could pull in, the better your chances were for
I had also heard a lot about affiliate programs. And how anybody
(even a guy like me with limited business experience) could make
a potful of money just by selling other people's stuff.
After all, the commissions are great and the overhead cost is
practically nil. All I needed to do was figure out a way to get
the word out there to a huge number of the right people and they'd
be beating a path to my affiliate sites.
I had read a few things by some of the super-affiliates and
they made it sound so easy. This was going to be a piece of cake
if ever there was one.
CATCHING "PROGRAM FEVER"
You see, I figured that since it was a numbers game, I needed
As in big numbers of PROGRAMS.
I ran across several "ezine-in-a-box" type deals, where you
sign up for a ton of programs all under one roof and then just
watch the profits roll in (in theory anyway). One of these deals
even had a free website that went along with it, a sort of shopping
mall with ads for a bunch of the programs I had joined.
Now my thinking at this time was sort of, what the heck, the
more the merrier! By signing up for a whole slew of programs I
would end up making a whole slew of money.
I don't need to tell you that it didn't work out nearly as well
as I'd hoped.
SPREADING MYSELF TOO THIN
I had WAY too many brands in the fire.
At that time, with my experience being so limited, I needed
to concentrate my energies on ONE specific program.
The reason for this was that I didn't really know much about
affiliate marketing yet. I needed to learn about it.
I also needed to learn how to market a program and its products.
I needed to do some real get-down nitty-gritty WORK.
I needed to learn about WHAT it was I was selling. And then
HOW to do that selling.
By having so many different programs going at the same time
there was no way I could give each the attention it deserved.
Actually, most of the emails which my programs sent me for training
went unread, filed away in a folder to be read someday in the
The solo ads I sent out were faceless, voiceless and boring.
Mass-produced by somebody (me) who knew VERY little about writing
ad copy. Sure, I knew something about formal business correspondence.
But this was a horse of a different color.
By focusing on just one program at a time in the beginning you'll
learn a LOT about the whole affiliate marketing business. You'll
also have the opportunity to learn about sales writing and how
to put your whole self into your ad presentations.
In other words, you'll be learning how to create enthusiasm
for a product.
And as we all know, enthusiasm is catching! People will feel
that enthusiasm coming from you and they'll become interested
in what you're selling, as long as you've targeted the right customers.
When I signed up for a jillion programs all at once there was
no way I could possibly be enthusiastic about even one of them.
All I could be was LAME.
Ho hum. No wonder nobody bought anything!
So find a program you believe in and follow through with it.
Learn all you can about it and its products. Stick with it and
continue to find new ways to market it. It may take a little while,
but before you know it you'll be making sales. And with each sale
your confidence will rise!
And then maybe you can start to look for another program or
two to promote...
Online home biz and writing coach Bruno Carlson would seriously
love to help YOU get an attitude for online success. Sign up for
his Attitude Marketer newsletter today at http://www.BrunoBiz.com
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