Turn 2 keywords into 1000's of keyphrases
Written by: Robert Brady of http://www.ed-u.com and
Are you happy with the hundreds of carefully chosen keywords and keyphrases
that you have included within the pages of your treasured website? Are you
thinking to yourself that there can be no more possibilities left?
Look up the keywords used by your competitors in trade journals, Yellow
Pages, directories, outdoor advertising posters, etc. Right click and view
source on web pages to see what other people are using in their META tags.
(More information on META tags at http://www.ed-u.com/metatags.htm)
Set your target for hundreds or even thousands of keywords and phrases if
possible; your competitors will. Ask friends, colleagues and children what
words they would type into a search box to find you.
Use different META Tags on different pages:
In the META name="keywords" list use:
o lower case
o UPPER CASE
o iNVERTED tEXT
o Misspellings (see below)
o Join words i.e. ice cream = icecream, ice-cream
o Pluralizations = icecreams, ice-creams
o Use commas to separate key words and key phrases within your META tags on
some pages, on other pages just use spaces.
o Extensions i.e. fast = faster, fastest. Many search engines use string
queries when indexing sites.
Ask friends and colleagues how they would misspell your keywords. Children
are a very productive source for misspelling; they often come up with ones
you might not have thought of yourself. Do not under-estimate the need for
misspellings. Even the less obvious variations of words and phrases attract
Always use the correct spelling on the META name="description" content=" and
the visible part of your site and try to repeat your most important keywords
and phrase a few times throughout the page. Include them in descriptive
sentences of what you have to offer and place the very important keywords
high on the page.
Pluralization of words is important with some search engines. It is
recommended that you use it so that you don't lose possible visitors.
Examples of keyword possibilities for META name="keywords":
ice-cream(s) for (on) sale
ice-cream(s) for (on) sale (in) London, New York etc.
ice-cream store, shop, outlet etc.
ice cream recipe(s)
homemade ice cream(s)
home made ice cream(s)
homemade ice cream recipe(s)
home-made ice cream recipe(s)
ice cream maker(s)
ice cream machine(s)
vanilla ice cream recipe(s)
ice-cream information, info, info., infomation
buy + (all the misspellings of ice-cream)
(all the misspellings of ice-cream) + (all the misspellings of sundae)
(all the misspellings) sunday
ice-cream flavours (flavors)
(all the misspellings of ice-cream) + (all the misspellings of vanilla)
(all the misspellings of ice-cream) + (all the misspellings of chocolate)
(all the misspellings of vanilla) + (all the misspellings of ice-cream)
(all the misspellings of chocolate) + (all the misspellings of ice-cream)
choc-ice (and all of above)
ice-lolly (and all of above)
The above list has 1000's of possibilities; the longer you spend on the
keywords the more traffic you can expect.
Some words will attract no visitors while others will attract many. Even if
you operate in a very niche market and only get two or three visitors a year
on each key-word or key-phrase, that should still net you hundreds of extra
visitors. Other sites can expect thousands. Visit
http://www.ed-u.com/payperclick.htm where you will find a list of
pay-per-click directories that you can submit all of your new keyphrases to.
Traffic Plus at ed-u.com includes many other free keyword resources that
will save you hours of hard work: http://www.ed-u.com/first.htm
Author: Robert Brady mailto:firstname.lastname@example.org
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