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Can SPAM it's No UCE!

Thousands of small business webmasters briefly lose their domain names at expiration, due to a simple lack of understanding about the roles of three key players in the drama: domain name registrars, web hosts and internet service providers. Fortunately for most, they learn quickly how to save their web site from oblivion by using the 30 day redemption period for expired domain names enforced by ICANN. One simple solution is to extend domain registration for the maximum ten years. The other solution is to treat domain registrar data as the critical business element it is.

Search the WHOIS database to see who your Registrar is on your business domain! Transfer your domain name to take advantage of our lower prices.

I Can't Remember Where I Purchased My Domain Name!

It wasn't until my third client had called asking how to regain control of her domain name that I realized that it was a common problem for small business webmasters to forget where they had registered their domains. WHOIS my registrar? Why didn't I get an email about renewal? Why did my site stop working today?

People rarely realize how important it is to keep their domain registrar notified of changes to their email address and and other contact information. The registrar will send renewal notifications to the email address last on file. For most domain owners, the only time they think about contacting a registrar is the day they reserve their domain name. If they move to a new city and get a new internet service provider, it doesn't occur to them that the old email address will change and that meeans that the registrar can no longer contact them through the previous address, or phone or fax as each of them change and we rarely notify the controller of our domain of those changes.

Sometimes the first indication a business owner will have that there is a problem is the day their web site stops working. If they failed to notify their domain registrar of changed email address, they may never have received their domain renewal notice. Since many registrars honor a 30 day "redemption period" allowing expired domains to be redeemed, it may be possible to save the registration within 30 days following expiration by contacting registrars during 30 day domain redemption periods.

The following URL leads to the Internet Corporation for Assigned Names and Numbers (AKA ICANN) discussing the grace period and redemption period rules it enforces.

http://www.icann.org/bucharest/redemption-topic.htm

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Can SPAM it's No UCE!
by Mike Banks Valentine

Ya Gotta love those scumbags! Those spammers who make a living encouraging everyone else to spam by selling CD's full of e-mail addresses they shouldn't have in the first place. I got an offer this week for a CD with - I kid you not - 57 million e-mail addresses! For only $149 I can make millions of people hate me and my business by sending Unsolicited Commercial E-mail (UCE) to people who don't want to hear from me!

To encourage me to become a lowlife scumbag, he offers me some simple math. I quote:

"Imagine selling a product for only $5 and getting only a 1/10% response. That's $2,850,000 in your pocket !!! "

You bet it is! And it will never happen in this life or the next. What will happen is that my Internet Service Provider will shut down my account and ban me from their service and I'll be tracked down by the law enforcement agencies in nearly every country I e-mail my information! The cat is out of the bag by now folks . . . it's no UCE spamming. That is the recommended course of action for almost every get-rich-quick scheme on the internet.

IF IT INVOLVES SPAM, CAN IT! Delete and forget those silly messages! My internet service provider offers a special address to forward all spam that I receive so that they can filter out the offending scumbags and I use it quite regularly. I've even been known to seek out the ISP of the worst offenders and attempt to have them banned from their own accounts. In doing this I've found several ISP's that cater specifically to spammers by protecting their identity and offering "secret" e-mail addresses which are "cloaked" and re-routed through other servers to hide the source!

You know that legitimate businesses would never resort to hiding.

Internetweek recently ran a survey asking companies if they ever use Unsolicited Commercial Email to market their business. The results were astounding assuming the respondents represent real, legitimate businesses! (How many spammers read Internetweek?)

"In fact, one in 25 of our survey's respondents said their companies' marketing efforts include the distribution of unsolicited e-mail."

And that is just those who ADMIT spamming! That is a very ugly percentage and something needs to be done. I am in contact with the Chief Privacy Officer of one of the largest email marketing companies on the web asking to be removed from the marketing database by domain.

That seems to be difficult. Why? I want my subscriptions to remain intact, I want my hosted applications to continue undisturbed, I want to request information from online companies and I want all of that while also wanting to stay out of marketing databases.

This seems like a relatively simple thing to do technologically. Internetweek recently published an article titled "Privacy tools emerge" at:

http://www.internetweek.com/ebizapps01/ebiz042301.htm

What makes the process of privacy protection so hugely complex?

WebSite101 recently added a privacy protection tool to our domain which protects our database from outside access and seems like a perfect solution to keeping our subscribers and site members information private on a shared server. We highly recommend it for those who value the privacy of their web site members.

This software allowed us to offer an iron-clad privacy policy. The trust of your visitors is far more important than any other feature you could offer. Immediately following the posting of our new privacy policy, we experienced an upsurge in new memberships unprecedented since the inception of our site!

Isn't it clear we all want a solution?

There are raging anti-spamming fanatics getting legitimate companies shut out of their ISP's by falsely accusing people of distributing UCE (when their domain is mentioned in an article published by *anyone*) by running entire newsletter through a service called SpamCop. This tool is abusive and should be shut down or discredited since it extracts every domain name mentioned in the newsletter and sends email to the host of those domains and endangers the owners of those domains with knee-jerk reactions by their ISP's. It is not uncommon that victims of these complaints are shut down by their web host without investigation!

"Guilty until proven innocent" is the attitude of many service providers since they are under constant pressure from everyone from their customers to their own providers to do something to prevent further complaining and end email abuses. This has caused a new backlash by innocents who have been threatened with the closure of their online business stemming from those spurious complaints.

If this anti-spam article were published in an anti-spam newsletter and the newsletter were submitted to SpamCop every domain mentioned within this text would be turned in to their ISP for spamming. How effective a tool is one that indiscriminately shoots at everyone? That is essentially the effect of anti-spam software used badly. It would shoot to kill all, including the anti-spam sites mentioned here.

http://www.cauce.org/
http://www.emailabuse.org/
http://spam.abuse.net/spam/
http://www.junkbusters.com/
http://www.mail-abuse.org/
http://www.abuse.net/
http://www.samspade.org/
http://spamcop.net/
http://www.spamrecycle.com/
http://www.suespammers.org/
http://www.spammotel.com

Everybody is hot under the collar about spam but nobody is doing anything real to stop it legitimately. The government is debating the issue and threatening to pass stringent laws, but haven't figured out how to legislate the issue. Reference laws:

http://www.spamlaws.com/federal/summ107.html

Now there are fanatics on both sides of the issue and it is going nowhere but occassionally to the Realtime Blackhole List. This is one attempt to address the issue that creates more heat than light. Marketing companies want the Black Hole List shut down. Why? 24/7 media have recently won a court injunction to have their domain removed from the Black Hole list.

For info about the Blackhole List at the Mail Abuse Prevention System or MAPS visit:

http://www.mail-abuse.org/rbl/

Is Spam destined to join religion as one of those things we avoid discussing in polite company out of fear of brawls breaking out? I recently attended a marketing conference where the topic of spam turned a roomful of reasonable folks into sharply divided camps raging loudly at each other across the conference table.

I've just joined a spam discussion list where many of the same emotions are raised in what seem to be otherwise reasonable folks. Everyone seems to agree there is a problem, but each have very distinct ideas about what should be done to address the problem. Comparisons are constantly made to core issues of freedom of speech, gun control, product liability, totalitarianism, and all the while, nobody agrees on a solution.

Marketers should take the lead and help develop technological solutions to unwanted email before they are hit with a massive public backlash and the complete loss of this valuable marketing medium due to public hysteria and government over-reaction.

I vote that DoubleClick, WhiteHat, 24/7 Media and their cohorts commit a bit of their thinning profits to helping solve the problem of spam before they get wiped out by the building tsunami of public opinion.

We've recently added a Spam Tutorial to WebSite 101:

http://www.website101.com/spam_kills_business.html

You can read it or adopt the following SPAM guideline:

DON'T DO IT!
End of lesson.

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