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' WEBSITE101: READING LIST
Reaching Great Minds Online
March 13, 2000 Issue #35
Mike Valentine, Editor, learn@website101.com
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By subscription only Welcome to the March 13, 2000 issue
"WEBSITE101: READING LIST".
You are receiving this issue because you subscribed or
because you requested our Free WebSite101 Short Course.
Unsubscribe by using the address at the bottom of page.
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IN THIS ISSUE
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=> Sponsor Ad: BigSmart!
=> Feature article: What Can't be Done Online?
=> Our Guest Column: Big Fat Subscriber Lists!
=> HOT TIP! Ten Books in the Space of One!
=> Classifieds
=> Subscribe/Unsubscribe information
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SPONSOR of this issue
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What Can't be Done Online?
by Mike Banks Valentine
O.K. I admit that title is a bit of hyperbole, but it seems
to be going that direction, doesn't it? WebSite101 has long
been an advocate of bringing *all* businesses, big and small
online. We have focused most of our energy on bringing the
home office online, assuring that mom and pop businesses get
their share of the internet pie.
Now the big boys have come to recognize that almost anything
and everything can be accomplished online and the world is
shrinking. Mom and pop, meet global business. Hewlett-Packard
has announced that they are leading us all toward eConnection.
Their television ads suggest the melding of every aspect of
our lives through the internet.
Imagine the possiblilities of linking online from your health-
care providers to your local paramedics through the internet.
Extrapolating from that point suggests linking to medical
records, health databases, family medical histories, DNA maps
and onward toward complete knowledge of *your* physical being.
The possible invasion of privacy seems nearly as immense as
the good to be done by these vast linkages of information. I
predict that the biggest debate to emerge this decade will be
how to preserve your privacy in the developing network of
databases which house some aspect of your lives.
Online advertiser DoubleClick got a giant dose of a bitter
reality pill when they attempted to merge two databases of
previously unlinked information. They have gathered infor-
mation on the online behavior and preferences of millions
of web surfers and thought they'd link that information to
a database of the physical addresses and telephone numbers
of those surfers. The resultant uproar stopped them cold.
People love convenience, but demand privacy.
I am a lover of technology, and as such, I've established
online accounts with banks, retail stores, virtual offices,
employers and virtual business partners that I've never met
in person. The majority of my income this year was derived
from virtual employment on projects. In order to gain that
business, I spread my qualifications and resume far and
wide over the web in publicly accessible databases.
The idea of providing that information to the world is just
short of horrifying to my wife. She has nothing to hide and
much to be proud of in her career and professional life, but
will not make it publicly accessible. This is a possible
stumbling block to the eConnection of the world. If you want
the convenience of universal information sharing, sort of
an "Open Source" of personal data, you have to agree to
tell
the world everything.
Let's open the debate now in public forums online and off.
What do you think? Come share your opinion with everyone at
http://liveuniverse.com/world?name=website101&type=board the
<a href="http://liveuniverse.com/world?name=website101&type=board">
WebSite101 Message Boards</a> .
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************ HOT TIP! ************
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************ HOT TIP! ************
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My 3 "Must Use" Secrets for Big Fat Subscriber Lists
by Mark Joyner of ROIbot
1. Give the Subscriber a *Reason* to Subscribe
Several psychological studies have demonstrated
that giving someone a reason to comply to your
request will greatly increase their chances of
compliance. And the reason doesn't even have to
be good! Amazingly, just using the word
"because" will increase your response.
2. Really "Sell" the Content of Your Newsletter
People don't know whether your newsletter
contains pure junk or gold. You could have the
greatest, most informative newsletter in the
world - if you don't *tell* them, they will never
know.
Now, here's the key. You don't want to tell them
yourself "my newsletter is the best". No one
will believe you. The best way to let people
know how great you are is to have someone else
tell them for you!
You should get a testimonial or two about the
content of your newsletter and use this to "sell"
the content of your newsletter.
3. Provide an Incentive to Subscribe
How many people offer a free newsletter? No one
can know for sure, but I'll tell you that the
answer is: "too many"!
What is *unique* about what you offer? If you tie
your subscription into being able to access
something unique, I promise your subscriber rate
will go through the roof.
Can you offer a free service? Can you offer a
free download? A free (and unique!) report?
Access to some exclusive information?
Generate curiosity in your potential subscriber.
People are inherently curious and it is painful
when curiosity is not satisfied. Set it up so
subscribing to your newsletter is the only thing
they can do to satisfy that curiosity.
Now, let's put this all together. Here is an
example of a "call to subscribe" you can use that
puts all three principles together. Put this
above your subscription form for one week and I
predict your visitor-to-subscriber rate will *at
least* triple:
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"WebSite101: Reading List is fantastic.
"It's one of the very few newsletters I actually
read every time."
- Mark Joyner of ROIbot
Subscribe right now; because, for a limited time
you will be given instant access to the powerful
report: "My 3 'Must Use' Secrets for Big Fat
Subscriber Lists".
And you'll get more great tips like this in each
and every issue.
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This should be enough to get you started. Sit
down right now and brainstorm. Think of at least
5 ways you can apply these principles to your
newsletter subscription process. Pick the best
ones and apply them *today*.
*************************************
Article by Mark Joyner of ROIbot
- Kris Stringham of EzineHits says that
Mark's techniques "represent the future of
Internet Marketing". We agree! Mark's most
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Copyright © 2000 Mike Valentine
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-------------------WebSite101: Reading List-------------------
ISSN: 1527-5094
Mike Valentine
WebSite 101
learn@website101.com
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June 9, 2001
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