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' WEBSITE101: READING LIST
Reaching Great Minds Online
June 26, 2000 Issue #50
Mike Valentine, Editor, learn@website101.com
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By subscription only Welcome to the June 26, 2000 issue
"WEBSITE101: READING LIST".
You are receiving this issue because you subscribed or
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IN THIS ISSUE
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=> Sponsor Ad: Time Control Training Room!
=> Feature article: Search ME! No Facility for Search.
=> Guest Article: Who Me? Publish an Ezine?
=> COOL TOOL! Comic Exchange Banner Exchange
=> Classifieds
=> Subscribe/Unsubscribe information
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Search Me! Searching Sites Without a Search Facility
by Mike Banks Valentine
Are there search options for sites without them other than the
"Find on Page" option in your browser? This browser utility
allows you to look for specific text strings on each page you
visit, but not an entire site unless you visit every page of
that site and use your "find" command. In both netscape
and
explorer that is "command F" or choose from your menu
bar
first "Edit" then "Find".
That option is not effective, especially on large sites with
hundreds of pages of information. If a site is well placed in
the search engine you are using, you can sometimes limit your
search to a particular site within the results list. Google.com
allows you to choose a link below each match that says "similar
pages".
At the Open Directory Project http://dmoz.org you have the option
to "Search Within Results". At Open Directory there is
also a
very handy list of links at the bottom of each results page that
will allow you to search at EIGHT other search engines plus Yahoo
with a single click per search engine, maintaining your query
for you!
At InfoSeek/Go network http://infoseek.go.com you choose first
"Find Similar Pages" link below each result. When those
results
return, you can choose the link that says "More Results from..."
the same domain. The InfoSeek function will obviously only work
for sites indexed by InfoSeek. This option is most effective.
NorthernLight.com offers that option in some search results which
show a blue folder for "More results from this site" but
those
handy little folders don't show up on every result.
Finally at Yahoo and Open Directory, you can search within
categories. If you're searching for "JetSki" Search the
category
"Home > Recreation > Outdoors > Boating > personal
watercraft >"
and search only in related categories that show up in the search
results. Yahoo provides suggested categories that are within the
same areas of interest.
Software that you host on your own computer cannot do this without
going to the search engines first to gather the information and
then offering you choices from among the results it has gathered.
Although there are some software programs like this, they are
varied and differ dramatically in effectiveness depending on
your needs for precision of results.
Ultimately, it would be easiest for everyone if all site owners
offered a search function from their own site, but until they do
the best thing to do is make certain that YOUR site provides
a search option by checking with your host to see what they offer
for searching within your site. If your ISP doesn't have a hosted
search facility, you can always go to third party providers like
WhatUseek.com at http://intra.whatUseek.com/ . This allows you
to set up a private site search that returns results only from
you own pages. Then nobody will be able to complain that you
don't offer your own site search facility!
Happy Hunting!
************************************************
Mike Banks Valentine mailto:learn@website101.com
Free Content for your Small Business Ezine!
Visit http://website101.com/freecontent.html
................................................
Free Small Business Internet Tutorial sent via
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************************************************
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************ COOL TOOL! ************
You MUST take a look at this Banner Exchange
Free cartoons on your website, PLUS advertising
For your site by displaying your banner on
Other Comic Exchange Member Sites!
http://www.website101.com/Comic_Exchange.html
While we're feeling funny, how about another at
http://madeofmoney.com/MMTB.html
There's a cartoon on the page from comic
Ted Goff his daily Cartoon "Mostly Business"
************ COOL TOOL! ************
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Who Me, Publish An Ezine?
Clay Stone (c) http://EzinePublisher.org
There are thousands of email newsletters published each day.
If you're not already publishing one, you may wonder why?
To begin, why are you subscribed to this ezine? Most likely it's
because you find the articles and resources helpful. Free,
useful information is what every online user wants. Ezine
publishers provide this service to their readers...knowledge.
We all have a particular topic we enjoy talking about. This is
something you could share with thousands of ezine readers
across the internet.
[1] Share What You Know!
Have you worked in a particular field?
Do you have a hobby?
Do you stay current on a specific issue?
Do you do study a topic of interest?
Everyone is hungry for knowledge, you can find many readers who
are interested in the very topic you know about. Just write what
you know and provide others with the gift of learning.
There are many reasons to publish an ezine:
* it's exciting and fun
* educate and inform
* offer expert advice
* share your favorite hobby
* support existing customers
* earn a decent income at home
These are just a few of the many reasons, but
most important, you need to have fun!
[2] What Can an Ezine Do For Me?
Ezines are an industry of their own. Besides being a very
satisfying experience, publishing a newsletter can also be
a very lucrative business. Picture your ezine reaching
thousands of readers monthly, weekly, or even daily.
You can sell ad space to advertisers interested in reaching your
readers. This is a great opportunity for them to get some quality
exposure, and they are fully aware of it. Targeted subscribers
with a large circulation has a greater profit potential.
It is very possible to start a business simply with an ezine.
Yes, you will make money once you've built a decent circulation,
but to be successful you need to know how to create, publish,
and attract subscribers, advertisers, and sponsors.
[3] Own a Business? Help Your Customer Know You!
An email newsletter provides the perfect tool for you to
promote your products and services. You can quickly increase
your credibility and become a leading authority in your field.
You will also always be able to keep in touch with your
customers and prospects.
The power of online publishing is that you can make your ezine
do almost anything you want. Build company stability, educate,
inform, announce, ask for positive or negative feedback, and it
all leads to a more satisfied, more active customer!
So you can see why companies are realizing that publishing an
email newsletter makes an excellent marketing tool, sales
device, and much more. Ezines give you an entry to gently
remind customers of your existence, keeping them updated on
what's new and maintain a favorable impression in their mind.
[4] Just Think Of The Possibilities!
The benefits to the ezine publishing is endless, not to mention
the unlimited benefits it provides to customers, readers,
prospects, and advertisers. Creating a successful ezine is a
reliable road to online success if you understand how to make
it work. It's also a great way of using the Internet to make
your business more successful, competitive, and profitable.
Remember, above all make sure you have fun!
I hope this article has helped you decide if publishing an
ezine is right for you!
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Article by Clay Stone of the Ezine Publishers Association
JOIN FREE AT: < http://www.EzinePublisher.org/ >
EPAI is a free, non-profit organization dedicated to ezine
publishers. As a member, you will find numerous services
and resources to increase circulation, find advertisers,
promote your ezine, and more! EPAI is helping thousands
in the development, growth and success of their newsletter.
Visit http://EzinePublisher.org or email: info@ezinepublisher.org
===================================================================
We are a proud member of the EZINE PUBLISHERS ASSOCIATION,
the free organization dedicated to the needs of ezine
publishers. EPAI's goal is to give support and assistance
for all your publishing needs. Membership provides unlimited
resources for growth and development.
Join Free At: http://www.EzinePublisher.org
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Copyright © 2000 Mike Valentine
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-------------------WebSite101: Reading List-------------------
ISSN: 1527-5094
Mike Valentine
WebSite 101
learn@website101.com
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June 9, 2001
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