 |
' WEBSITE101: READING LIST
Reaching Great Minds Online
July 10, 2000 Issue #52
Mike Valentine, Editor, learn@website101.com
¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦¼¦
By subscription only Welcome to the July 10, 2000 issue
"WEBSITE101: READING LIST"
You are receiving this issue because you subscribed or
because you requested our Free WebSite101 Short Course.
Unsubscribe by using the address at the bottom of page.
This issue online at http://website101.com/arch/current/
------------------------------------------------------------
IN THIS ISSUE
------------------------------------------------------------
=> Sponsor Ad: Click&Inc.com!
=> Feature article: Joint Venture vs. Affiliate
=> Guest Article: Unsolicited Email. Yes or No?
=> HOT DEAL! Time Control Training Room 90% Discount!
=> Classifieds
=> Subscribe/Unsubscribe information
------------------------------------------------------------
Find hundreds of quality, FREE Ezines at the Cumuli Ezine Finder.
< http://www.cumuli.com/ezines/ >
------------------------------------------------------------
SPONSOR of this issue
Protect Your Assets! Incorporate Now!
Through a special arrangement WebSite101 has saved you 25%!
Ready to get your great business idea off to a solid start?
Click&Inc provides customized business incorporation services
in all 50 states and the District of Columbia. We are
committed to helping entrepreneurs properly start their
businesses. Complete incorporation packages start at $89.
Unique features include:
* A FREE 1/2 hour consultation with a small business attorney,
unlimited access to our expanding database of over 500 business
and legal forms
* FREE customized and animated e-announcement cards to send to
everyone of your contacts
* FREE easy to use web-based time billing, expense tracking,
and invoicing services; and our weekly list of the most
recently expired domain names
If you want an incorporation service who treats your new
business as seriously as you do -- contact us. Visit today at
http://website101.com/Click_and_Inc.html
------------------------------------------------------------
To have your ad appear above send for our ad rate card at
mailto:readinglistads@getresponse.com to reach great minds
online at WebSite101 Reading List
------------------------------------------------------------
Joint Venture and Affiliate Programs are Very Different!
by Mike Banks Valentine
New online business operators sometimes seem to confuse two terms
that are *very* different arrangements! Joint Venture Marketing
and affiliate programs.
1) Joint venture or partner promotions in which you arrange
mutually beneficial trades of services and/or marketing to
complementary, but non-competing businesses in order to gain
traffic and business in a win-win situation of joint promotion.
This arrangement involves far more on your part than providing
a link or a bit of promotion.
You must interact directly with customers and provide
excellent service before, during and after a sale, you
must have a merchant account to accept credit cards
and you must make your joint venture partners look good
to their customers at all costs! You must provide enough
traffic and business to your partner to make the
arrangement mutually beneficial. One cannot profit at the
other's expense.
Make certain you have an equitable arrangement with joint
venture partners and be prepared to renegotiate if either
partner feels shorted in the exchange.
2) Affiliate programs in which you choose specific products
and services with already established programs where they
share in a percentage of profit with those who promote their
sites and services. You gain from this in that you don't
need to provide anything but exposure and traffic to the
affiliate program to earn money.
They provide products or services, they approve credit card
transactions, they ship, they provide customer service,
while you provide exposure and minimal advertising via your
web site or ezine/newsletter.
The internet has reached a point at which all websites must,
absolutely and without fail, provide extraordinary service.
Beyond the need to provide stellar service is the need to
gain exposure and visibility for your website.
So no matter which business model you choose, you must first
and foremost be concerned with one thing -- TRAFFIC to your
site! Joint venture partners will insist that you offer at
least a minimum number of views for their ads in order to
make the cooperation worthwhile for them. Affiliate programs
will just not generate a dime if you don't generate enough
web traffic to click on a few of your links or affiliate
program ads.
If your site attracts no visitors, your site generates no
business. I will always emphasize the tremendous
importance of search engine placement to gain the
necessary visibility.
I have created two pages at WebSite101 of particular
interest to the question of content. First is focused
on content and is at:
http://website101.com/Sharing.html
The second is a particularly valuable article in the
WebSite101 Reading List, archived at:
http://website101.com/arch/archive3.html
I'd also highly recommend studying search engine
techniques and submitting to the top search engines
each time your site changes or grows. You can study
those techniques at WebSite101 through another archived
article at:
http://website101.com/arch/archive50.html
in which Search engine placement is discussed with links
to places to learn more. The guest article included
in that same issue discusses learning the basics of
HTML code necessary to master those techniques.
If you don't want to learn how to do it yourself, then
definitely pay someone to optimize your site for the
search engines in order to rank well and show up in the
top 30 positions of a search results for your chosen
search terms. We offer that service at WebSite101! Visit:
http://website101.com/Optimization.html
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
Mike Banks Valentine operates WebSite101 Short Course, Small
Business Internet Tutorial mailto:website101@smartbotpro.net
Join the WebSite101 "Reading List" Small Business Web
Marketing
An entertaining Weekly Ezine emphasizing small business online
Subscribe by e- mailto:WebSite101-subscribe@listbot.com
----------------------------------------------------------------
************ HOT DEAL! ***********
The Time Control Training Room
Through a special arrangement WebSite101 has saved you 90%!
This on-line, multimedia training program is designed to give
you at least two more productive, profitable and enjoyable
hours a day at work and home. It hosts the Internet's most
EXTENSIVE library of time-building resources - currently
including 16 time-building modules, 340 pages of informative
text, 40 behavior-shifting worksheets, and 15.5 motivating
hours of streaming audio/video slide shows. And Vince adds
a new time-focused module each and every month!
http://website101.com/time_control.html
<a href="http://website101.com/time_control.html">Make
the Time!</a>
************ HOT DEAL! ************
----------------------------------------------------------------
We are a proud member of the EZINE PUBLISHERS ASSOCIATION,
the free organization dedicated to the needs of ezine
publishers. EPAI's goal is to give support and assistance
for all your publishing needs. Membership provides unlimited
resources for growth and development.
Join Free At: http://www.EzinePublisher.org
----------------------------------------------------------------
Unsolicited Email: Yes or No?
by June Campbell
If Internet marketing is on your list of things to do, you will
have to decide what role email will play in your marketing
activities. Unless you've been living in a cyber-cave, you
already know that the topic of bulk email is a contentious one.
While opponents and anti-spam groups protest and lobby to
ban the use of unsolicited email (spam), our mailboxes
continue to fill with É well, crap.
And make no mistake; this influx is an inconvenience.
Yes, you can set up email filters that send spam to cyberheaven,
but in doing so, you risk filtering out what could be a genuine
message. I found this out the hard way a couple of weeks ago
when my filters trashed what turned out to be an authentic work
offer from a potential client.
In my view, the following activities are unacceptable under
any circumstances and are poison to relationship selling. Use
them and your reputation will be damaged and you leave yourself
open to all sorts of retaliations. If you're serious about
Internet business and if you see yourself as being around for
the long term, I can only say, don't go here:
á Mass mailings of get rich quick schemes and other nonsense.
á Mailings designed to deceive -- and they come in many forms:
Mailings with deceptive subject lines, mailings that remind the
reader
of conversations that never occurred, mailings suggesting the sender
has visited my web site but containing subject matter that make
this impossible to believe, mailings erroneously stating that
"this message is in accordance with law such and such",
É
are deceptive. How many people want to do businesses with
someone who employs deceptive practices right from the beginning?
á Messages sent to ezine addresses and autoresponder addresses.
á Distributing opt-in email to other marketers without express permission.
Although the items above are clearly no-brainers, recent columns
published at Clikz.com (www.clikz.com) offered some interesting
thoughts on whether there can ever be an acceptable use for
unsolicited email in B2B marketing.
Clikz readers raised some of the following issues:
If you attend a conference and collect business cards,
are you spamming if you use their email address to make contact?
Is it spam if a conference organizer emails past attendees to
notify them of another upcoming conference?
Is it spam if you email your customer list to notify them
of a time when service will be unavailable or to notify
them of a safety concern, for example?
Is it spam if a company with whom you have previously
done business contacts you without permission to announce
a new service that could interest you?
I suspect that for many of us, the issues raised above constitute
"gray areas." Some of us will say unsolicited email is
never
acceptable. Others will say, "Yes, there could be exceptions."
On a personal note, I wouldn't object to receiving such emails
if I weren't already receiving a couple of hundred of the
unacceptable-under-any-circumstance spams every day.
The sum total just gets to be too much.
Many experienced Internet marketers advise that you use
bulk email only if your list has opted in and you are certain
that the list is "clean". If you decide to deviate from
this
policy for some reason, consider your options carefully
and decide whether the risks are justified in your unique
situation.
----------------------------------------------------------------
June Campbell is a professional writer whose work has
appeared in several international publications. Visit her
on the Web for a FREE newsletter,FREE gifts, articles, guides
for proposal writing, business plan development and more.
http://www.nightcats.com
----------------------------------------------------------------
CLASSIFIED ADS
----------------------------------------------------------------
Offering the finest Sales & Marketing Professionals for hire
Surf to http://www.recruit2hire.com or call (602) 233-8410
Join our free monthly newsletter Recruit2Hire TidBits
mailto:recruit2hire-tidbits-subscribe@egroups.com
or free sample mailto:r2htidbits@freeautoresponders.net
Member of LEARNING FOUNTAIN NETWORK
*Excellence * Honesty * Ethics
************
Get YOUR FREE COPY - Amazing $700 Per Day Sales Letter
This letter will make you $700 every time you use it. I
am giving it away so that you can make $700/day with my
system. I am only giving away 500 copies so ACT NOW!
mailto:gurumarketing@getresponse.com?subject=REF007
************
<a href="http://www.stormad.com/ref.cgi?website101">StormAd.com</a>
************
Learn to be a professional HypnoTherapist!
at The Alchemy Institute of Healing Arts
Offering courses around the US and Canada
or Residential trainings near our office
in California Wine Country, Sonoma County
visit our website for more information and
an extensive library of Hypnosis Materials
< a href="http://alchemyinstitute.com" >Go there</a>
************
MORE MONEY THAN BRAINS Finance & Money Humor
Financial Humor at Nobody's expense!
Money Quotes, Trivia, Jokes & More
http://www.madeofmoney.com/MMTB.html
------------------------------------------------------------
Copyright © 2000 Mike Valentine
------------------------------------------------------------
Please feel free to forward this issue to anyone who
might be interested. Please keep copyright intact and
forward only complete issues if you spread the word!
All previous issues are in our permanent archives at
http://www.website101.com/arch/
If you are a newsletter editor or e-zine publisher
WebSite101 offers a list of articles by autoresponder
to use as FREE CONTENT for your zine or website!
Get a cuurent list of available articles e-mail us
mailto:listallofem@getresponse.com
or visit http://website101.com/freecontent.html
Rate Card
To Advertise in the WebSite101 Reading List
mailto:readinglistads@getresponse.com to reach
great minds online at WebSite101 Reading List
To subscribe to the Website101 Reading list
send mailto:WebSite101-subscribe@listbot.com
or visit http://WebSite101.listbot.com
-------------------WebSite101: Reading List-------------------
ISSN: 1527-5094
Mike Valentine
WebSite 101
learn@website101.com
|
June 9, 2001
|
