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' WEBSITE101: READING LIST
Reaching Great Minds Online
July 24, 2000 Issue #54
Mike Valentine, Editor, learn@website101.com
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"WEBSITE101: READING LIST"
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IN THIS ISSUE
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=> Feature article: Disinter . . . What?
=> Guest Article: Unlock your Creativity
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Disinter . . . What?
by Mike Banks Valentine
Another new B2B buzzword? D I S I N T E R M E D I A T I O N
The first time I saw the term, I ignored it, thinking the
writer was a journalist charmed with a new word. The next
time I saw "disintermediation" was in an internet journal
for Information Technology Specialists so I thought I had
better pay attention, but still there was no definition
offered. So I went to dictionary.com and looked up the
term. Where I found the following:
"disáináterámeádiáaátion Withdrawal of funds from inter-
mediary financial institutions, such as banks and savings
and loan associations, in order to invest in instruments
yielding a higher return."
Hmmmm. Doesn't seem like it applies to this usage. OK so
I hopped over to NetLingo.com and typed in the term to
their search box "disintermediation" and got . . . nothing.
Let's take a look at that new "buzzword" glossary at
"Upside.com" where they say,
"Disintermediation: When the middleman gets cut out of the
deal. This is what all the buzz is about. Arthur Miller
predicted the whole thing decades ago with his portrait of
Willy Loman. "
http://www.upside.com/texis/mvm/ebiz/story?id=396b6c980
Eureka! I've found it! We're talking about removing links
in the supply chain here! Supply chain as the course of a
product from the supplier to the consumer!
1) supplier of raw materials
2) manufacturer of products
3) distributor or wholesaler
4) retailer at brick and mortar store
5) consumer purchase of product
Well I know this is website101 and not economics101, let's
look at the application of the term to web business and
ecommerce.
What is happening is that the supplier is selling directly
to the buyer online! No doubt this'll lead to one of those
social debates about the "value-added" segment of the
economy
where things are packaged, shipped, arranged on store shelves,
priced and resold to the consumer from retail stores. But the
change just won't be stopped, whether or not you are opposed
to the transition!
This is no small issue friends! Where do you fit in the
supply chain? Is your link (pun intended) about to be
added or eliminated?
Sony is about to follow powerhouse computer marketers, Dell
and Compaq with a web-only marketing strategy! They announced
this week that it was to be "Manufacturer to Consumer"
or M2C
for the electronics giant. They currently offer 250 products
online and are ready to expand that to include their full
line of over 2,000 products to be offered direct-to-consumer
via the web! Read more about it at the following link:
http://www.thestandard.com/article/display/0,1151,16906,00.html
I see the value of any company that makes delivery trucks
rising very quickly, not to mention those already established
big guys, FedEx and UPS. Anyone wanna place a large bet that
we'll see a distribution change more dramatic than anyone
could predict in the next five years. I'm betting on WebVan
to rule in the urban streetscape. Think they're going to
stick to groceries? NAH!
Envision this scenario: One nerd sees product promoted in
an ad on his mobile phone, points and clicks, customers order
made available for immediate pick-up from his choice of 10
outlet stores or delivered to his front door in 30 minutes.
How does that affect your business? Got Ya Thinkin?
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
Mike Banks Valentine operates WebSite101 Short Course, Small
Business Internet Tutorial mailto:website101@smartbotpro.net
Join the WebSite101 "Reading List" Small Business Web
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'Unlock Your Creativity'
Copyright 2000 by Michael Southon
The Internet is a highly creative place. Every
day people are launching new business solutions,
writing new software, creating new scripts that
do things we couldn't imagine just a few months
ago. And in the publishing world, a quiet
revolution is taking place. People who never
dreamt of being authors are writing and
publishing their own eBooks.
A key to succeeding on the Internet is your
ability to come up with new ideas. But where do
creative people get their ideas?
One day in the mid-1970's a young man stumbled
into a diner somewhere in the United Sates. Slung
over his shoulder was a kit-bag that contained
everything he owned. He was unshaven and needed a
shower badly. He had very little money, but
enough for a phone call.
He rang his bank and asked how much was in his
account. A woman's voice informed him, to his
amazement, that the balance in his account was
four million, three hundred thousand dollars. His
name was Richard Bach. Six months before, he had
submitted a short story, barely 10,000 words
long, to a New York publisher. For the last three
months he had been living the life of a nomadic
'barnstormer', sleeping in fields under the wing
of his bi-plane. He had been completely unaware
that his manuscript, titled 'Jonathon
Livingstone Seagull', had become a run-away
best-seller.
Years later, Richard Bach talked about how he got
ideas for his writing. He referred to what he
called his 'Idea Fairies', silent intimations
that came to him and whispered in his ear.
To capture those ideas you have to be very alert,
because they're often barely audible. They'll
come to you unexpectedly, early in the morning,
when you're in the shower, or late at night as
you're drifting off to sleep. Or they may come to
you after meditation.
Meditation is an excellent way of tapping into
your creativity. Why? Because in meditation you
go beneath the surface level of thought, where
most of us spend most of our time. In meditation
you dive down into a much deeper current, a
subterranean stream of creativity that runs
through all of us.
As well as being alert and keeping an open mind,
another key way to get new ideas is to read.
Ideas are living things, and like any other
living thing, they meet and fertilize each other.
When you read an article or a book, your ideas
are coming into contact with someone else's, and
something new is born. Indeed, that's the very
reason the Internet is so creative; millions of
minds are coming into direct contact in a way
that has never before been possible in human
history.
This process of cross-fertilization happens
spontaneously and beneath the level of conscious
thought. Suddenly you'll have a new idea and you
won't even know where it came from. So when
you're feeling stuck or feeling that you've run
out of ideas, read, read, and read some more.
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Copyright © 2000 Mike Valentine
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-------------------WebSite101: Reading List-------------------
ISSN: 1527-5094
Mike Valentine
WebSite 101
learn@website101.com
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June 9, 2001
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