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' WEBSITE101: READING LIST
Reaching Great Minds Online
August 14, 2000 Issue #56
Mike Valentine, Editor, learn@website101.com
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By subscription only Welcome to the August 14, 2000 issue
WEBSITE101: READING LIST
You are receiving this issue because you subscribed or
because you requested our Free WebSite101 Short Course.
Unsubscribe by using the address at the bottom of page.
This issue online at http://website101.com/arch/current/
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IN THIS ISSUE
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==> Sponsor Ad: IMR-Central
==> Feature: Virtual Commuting
==> Guest Article: Ask Vicky: Ecommerce and Web Marketing
==> HOT DEAL! Time Control Training Room 90% Discount!
==> Classifieds
==> Subscribe/Unsubscribe information
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Virtual Commuting: Still at Work While on the Road
by Mike Banks Valentine
This week I'm writing from a relative's house hundreds of
miles from my home office on my laptop computer via a phone
line. It isn't much different here, although it's tough to
convince the cousins, nieces, nephews and other assorted
family members gathered in the living room that I'm actually
working while we renew family ties, I've completed tasks for
several clients, answered business email and put out my
newsletter.
While they are showing vacation photos, snacking on cookies,
and reminiscing, I am speaking with clients via cell phone,
setting up advertising for my ezine and arranging new work.
My nephew insists that I'm online playing games and my aunt
struggles to understand what kind of work you can do from a
guest bedroom away from the office. Even though there are
kids ocassionally dropping in to admire the notebook computer,
I'm able to accomplish everything I can do at work, even if
interruptions are more frequent.
This is the beauty of the Virtual Commute. I have missed the
last ten family reunions and haven't seen some relatives for
about twenty years because of work schedules and our complex
lives. Now I can participate in spite of those frustrations.
When I heard of this gathering, I accepted the invitation
without hesitation because I know that my work is not confined
to a particular location anymore.
While I've never suggested the web was the way to bring
world peace and make our lives perfect, I do love the fact
that internet mobility brings me a richer family life.
Last week I had a new client ask me where to mail me the text
for her new website. When I suggested she email it to me, she
was relieved that she didn't need to make the trip to the local
post office and fight the traffic and the crowd on Saturday
near closing time. She didn't know I would be communicating
with her by email while enjoying barbecued chicken from another
state, with a yardful of noisy kids and long-lost relatives.
My cousin was annoyed that I have an Apple computer because she
wanted help editing the graphics for a family newsletter from
her PC, frustrated that the two can't talk to each other over
her network, when I suggested she upload to the web and I grab
the images from there, edit and return them via the web, she
grinned with satisfaction.
In the past I've had to opt-out of these family gatherings . . .
today, I'm certain that my work will never keep me away from
another one. I wish I could say the same for other obligations.
My wife called to let me know we had a sick pet and that she
needed me to come home to help care for it. She knows that my
work can be done from the yard as well as it can be done from
the office. There may be drawbacks to this mobility thing.
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Mike Banks Valentine loves working online and creates the
WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
Weekly Ezine emphasizing small business on the Internet
Subscribe by e- mailto:WebSite101-subscribe@listbot.com
No matter where you go, there you are - online in business.
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Please Take Our Survey For Members Only! Free Service Offer!
by Mike Banks Valentine
This week I am making a special request of the subscribers of
this newsletter to take a moment and respond to a short survey
we've prepared to determine interest in a new Suite of Services
for Small Business Entrepreneurs. It should take no more than
five minutes to complete and will help us shape a valuable set
of business services that will be offered FREE to our members.
This suite of services is to be a subscription based service to
all NEW members that join after we launch this coming fall, but
it will be offered FREE to WebSite101 members who join before
the official roll-out to the public.
<a href=" http://website101.com/Survey/ "> http://website101.com/Survey/
</a>
Mike Banks Valentine
mailto:survey@website101.com
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ASK VICKI
Victoria Steele on
E-Commerce & Web Marketing
August 14, 2000
"Move over Dear Abby,
...there's a new girl on the block"
Dear Vicki,
I've been hearing a lot of people refer to
websites as being "sticky." What does this
mean?
Sincerely,
Puzzled in Phoenix
^^^^^^^^^^^^^^^^^^^^^^
Dear Puzzled,
"Sticky" is a relatively new term for a web
marketing concept that's been around a while.
It refers to a website's ability to keep
visitors on the site, to get them to explore
more of the site, and/or to get them to return
to the site occasionally or regularly.
Search engines, portal sites and resource sites
generate advertising revenue per pageview, so
the stickier the better. E-commerce sites,
affiliate sites and virtually all other types
of sites also benefit from being sticky.
CBSMarketwatch.com is a good example of a
sticky site. This stock/investment related
site contains timely news and extensive
company profiles. The vast amount of info
results in a good number of pageviews per
visitor. Plus, visitors return on a daily
basis to get the latest-and-greatest market
news and stock data. Lots of pageviews per
visitor AND repeat visits... now that's
what you might call really sticky.
If you would like further info on this subject,
click to http://www.eHits.com/AskVicki/081000
where I have prepared a list of things you can
do to make your site sticky, plus I've listed
some useful resources.
Sincerely,
Victoria Steele
Learn More about eHits and Traffic 2000! visit:
http://website101.com/AskVicky.html
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<a href=" http://website101.com/Survey/ "> http://website101.com/Survey/
</a>
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Copyright © 2000 Mike Valentine
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-------------------WebSite101: Reading List-------------------
ISSN: 1527-5094
Mike Valentine
WebSite 101
learn@website101.com
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June 9, 2001
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