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WEBSITE101: READING LIST
Reaching Great Minds Online
September 5, 2000 Issue #59
Mike Valentine, Editor, learn@website101.com
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By subscription only Welcome to the September 5, 2000 issue
WEBSITE101: READING LIST
You are receiving this issue because you subscribed or
because you requested our Free WebSite101 Short Course.
Unsubscribe by using the address at the bottom of page.
This issue online at http://website101.com/arch/current/
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IN THIS ISSUE
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==> Sponsor Ad: Business Insurance
==> Feature: Seven Secrets of Grassroots Marketing!
==> Guest Article: Wake up Webbie! WAP is here!
==> Grassroots Internet Marketing Workshop - Free!
==> Classifieds
==> Subscribe/Unsubscribe information
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Seven Secrets of Grassroots Internet Marketing
by Mike Banks Valentine
Marketing your small business online can look like a complex
and daunting task when getting started with your ecommerce
enabled web presence. But listen folks, there just ain't that
much to it! Lend me an ear while I set the record straight.
Here are a few of those closely guarded secrets held by the
internet marketing gurus and sold to unsuspecting newbies in
e-books and membership sites and internet conferences, classes
and courses that sell for anywhere from $20 for the e-book to
$2,000 for the weekend conference!
Secret number 1). Create an attractive and usable web site.
Duh! *Don't* do-it-yourself unless you have plenty of time
on your hands and a considerable skill in design. Front Page
will give you a web site, but only a designer will give you
a professional looking presence with intelligent site tools
like effective navigation and attractive layout and working
links. They usually know all the stuff you may take months
to learn on your own. How much is your time worth?
Secret number 2). Learn to use metatags on all of your pages.
Yes, even though you paid a designer to craft your georgeous
web site, you still need to understand and use metatags, which
tell the search engines the content of your site and help to
get it ranked highly for specific search terms at the search
engines. If you take a basic class in web design, it will no
doubt explain this basic ingredient to web marketing. If you
want a crash course go to: http://website101.com/metatags.html
Secret number 3). Submit your site to the search engines.
Another DUH! but often overlooked by top web designers and
simply not done by many web development companies unless you
pay extra for the service. Those promotions you see all over
the web that will submit your site to 9,000 search engines
are utterly worthless. Just *eight* search engines and three
directories provide 90 percent of all traffic to your site!
Here's a page to learn more with links to those 11 submission
pages: http://website101.com/promote.html
Secret number 4). Seek quality links from complementary sites.
The search engines use another tool to determine your ranking
(if you're not in the top 30 results you're invisible) called
link relevancy in which they look at how many *quality* web
sites link to yours. Want to know that number now? Visit the
number one search engine at http://www.altavista.com and type
the following into the search box: link:YourDomainName.com
Then look just above the results to the right where it will
tell you how many sites are linked to yours. That is a very
important number, but to complicate things they also consider
the *quality* and popularity of those sites linking to yours.
Secret number 5). Distribute a business press release online.
This technique is worth more than any other if it's done well.
WebSite101 has successfully submitted releases and has been
mentioned in Entrepreneur, Inc. and Oracle magazines online!
Most press release distribution services offer tutorials on
their sites that help you write an effective press release
that will get picked up by large and noteworthy web and print
publications. Here are a few tutorials to get you started:
http://www.newsbureau.com/tips/
http://lamar.colostate.edu/~hallahan/hpubty.htm
http://www.netpress.org/careandfeeding.html
Secret number 6). Get your butt outta that chair and network!
Have your web address on all business cards, invoices, signs
fliers, letterhead, email signatures, promotional material,
newspaper ads, etc. and get them in front of as many eyeballs
and in as many hands as you possibly can! Appear as an expert
on your subject or business category at meetings, events,
radio shows, trade shows and make sure you mention your web
address in your presentation. Be a guest in online chats and
post comments at high traffic discussion boards like those at
http://www.about.com in your specialty area. Want to attend a
chat to see how it works? Grassroots Internet Marketing chat:
http://www.mediatalent.net/Members/chatroom.htm
Friday, Sept 8th, 2000, 11am PT, 2pm ET - 1 hour
Secret number 7). Give great content, request e-mail addresses.
There just can't be anyone out there that *still* doesn't know
that creating an email list of interested visitors is critical.
Offer great information for free in exchange for the email
address of visitors to your site. Then produce and distribute
a regularly scheduled email newsletter or ezine to your site
visitors to keep your business and web address in front of the
people that have already shown an interest in your site. What?
You say you can't write or don't have anything to say to your
potential customers? Your site is about something you have
devoted your business life to! You must be able to talk about
it! Here is a place to get free small business related content:
http://egroups.com/group/Free-Content Now NO more excuses!
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
Mike Banks Valentine operates WebSite101 Short Course, Small
Business Internet Tutorial mailto:website101@smartbotpro.net
FREE Grassroots Internet Marketing chat:
http://www.mediatalent.net/Members/chatroom.htm
Friday, Sept 8th, 2000, 11am PT, 2pm ET - 1 hour
----------------------------------------------------------------
|||====== S P E C I A L E V E N T =============|||
Grassroots Internet Marketing Workshop - Free!
Friday, Sept 8th, 2000, 11am PT, 2pm ET - 1 hour
Hosted by Mike Banks Valentine of <http://Website101.com>!
Are you seeking effective means of marketing your products
and services over the Internet? Disappointed with the current
amount of traffic to your website? Confused by the mass of
marketing opportunities - unsure which ones produce results?
Come to our one hour online chat session and find easy ways
to promote your own business and succeed on the web.
<http://MediaTalentNetwork.com/Members/chatroom.htm>
Would you like to have an email reminder on the morning of
this chat? Send a blank email to this address and we will
respond with a reminder. You will not be added to a mailing
list: mailto:chat@MediaTalent.net
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Wake up Webbie! WAP is Here!
"Wild Bill"
WAP technology now enables the world "on-the-run"
access to such services as mobile-real-time product
purchases, stock quotes, news, calendars, banking,
voice mail, and email via mobile wireless
communication devices.
WAP (Wirelesss Application Protocol) is the new global
standard for communication between a mobile
communication devices and the Internet, as designed and
defined by the WAP forum (http://www.wapforum.org),
where by the way you will find an enormous amount of
WAP/WML specs in PDF format. Although joining the WAP
Forum is fairly expensive for individuals, small or
home based businesses such as ours, they do offer much
information free to the open public. By the way, an
"Associate Membership" is a mere $7,500 a year. (Give,
Gulp or Giggle Here).
It is expected that by the end of the year 2000,
wireless users will exceed 100 Million worldwide. The
introduction of WAP and wireless devices opens a brand
new market of "WAP Field Users" which will result in
significant new revenues for content providers and
developers alike. By getting in on the wireless
opportunities today you have the chance to become a
market leader in this emerging commerce.
Wireless access can offer you a new source for your
products and services and also enable you to create new
services and/or products designed specifically for your
mobile customers. Can your company benefit from WAP by
offering your users new mobile services? WAP, like any
other Internet Protocol, will grow to support
technology as quickly as possible. The consumer market,
of course, will heavily influence future development.
Compared to the traditional clientele, the wireless
user and market is different. The question you should
be asking yourself right now is who uses WAP and how
are you going to serve them and profit from it?
Currently some of the biggest group of users are field
representatives accessing intranet data (as well as
placing orders) for their customers, people needing to
access email and voice mail on the run and individuals
following stock market trends. But as the Internet
shouted aloud in 1995, "This Is Only The Beginning"!
As an end-user, WAP now allows you easy and secure
access to relevant content and other services through
your mobile phones or other wireless device. But, by
increasing your existing Internet skills and knowledge
you have the opportunity to create new products,
increase your customer base, build new alliances and
venture partnerships branded just for the wireless
industry.
Even the domain names are going fast. I myself have
purchased such names as WMLDesigner.com and
WMLMasters.com, as I'm sure some of you have already
obtained a few yourselves. A friend and reader, Trevor
Mayes of <http://www.garnishclub.com> has purchased
names like WapCard.uk.com and Wap-Card.uk.com. Although
many have been purchased in a relatively short time
(Wap.com only purchased on 20-Jan-2000 by a company
from Oslo), I'm sure that many are still available.
Rather than to impossibly try to provide you with all
the information you may need in this one small article,
I'll give you some links to get you started in
discovering the possibilities that await you in this
new and exciting arena of information exchange.
<http://www.wmlscript.com/>
<http://www.gelon.net/>
<http://www.wapdrive.com/>
<http://wapeasytool.com/>
<http://pwot.co.uk/wml/>
<http://www.hoiley.com/>
<http://www.wapmine.com/>
<http://www.wapuseek.com/>
<http://www.emobinet.com/>
<http://tagtag.com/>
<http://wappy.to/>
<http://www.ft.com/wap/>
<http://pinpoint.com/wireless_search.html>
<http://inetis.com/english/solutions_dotwap.htm>
Wireless Technologies are here and waiting
for you to take advantage of them!
"Wild Bill"
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When It's Time For You To Get Down To Business,
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Copyright © 2000 Mike Valentine
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ISSN: 1527-5094
Mike Valentine
WebSite 101
learn@website101.com
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June 9, 2001
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