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' WEBSITE101: READING LIST
Reaching Great Minds Online
December 18, 2000 Issue #
Mike Valentine, Editor, learn@website101.com
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By subscription only Welcome to the December 18, 2000 issue
WEBSITE101: READING LIST
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IN THIS ISSUE:
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==> Sponsor Ad: Time Control Training Room
==> Feature Article: Ya Gotta Believe!
==> Feature: Gambling Your Future on the Web
==> Cool Tool: Rocket E-Book carries a Library!
==> Classifieds
==> Subscribe/Unsubscribe information
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Ya Gotta Believe!
by Mike Banks Valentine
Gamblers are a breed apart, they just KNOW they're gonna hit
the big one someday. Some will even bet their life on that one
"sure thing" that is gonna make 'em rich when they strike
the
jackpot. They'll bet the house, the car, or their future on
a lucky feeling, a tingle in their hands as they roll the dice,
or maybe Lady Luck will whisper in their ear telling them to
bet it all and spin the roulette wheel "Just One More Time!"
I'm not a gambler, never have been. I'm a pessimist when it
comes to slot machines, poker or the craps table. I just know
it's all rigged and there's not a chance I'm going to get a
thing except that terrible sinking feeling when I lose my
paycheck to crooks who run the joint. The dealers are VERY
good at winning, after all, they're professionals. Those slot
machines are fixed to pay out little or nothing. Keno is for
losers and the odds of coming out a winner in any casino are
absolutely ZILCH!
Now let's have a look at a new kind of gambling that has taken
down not just hopeless optimists, but corporate CEO's, sports
legends and even Captain Kirk of the Starship Enterprise --
Betting on the success of a promising new internet start-up!
Do you think that William Shatner expected Priceline.com to
crash and burn when they offered him that giant stock option
to appear in their television commercials? The former "Captain
Kirk" took the chance and gambled his name and staked his
reputation on the huge success of the internet equivalent of
a "sure thing", a web company that would let you name
your
own price on merchandise purchased through their powerful
shopping portal. Unfortunately, Priceline.com has crashed and
burned and all Shatner has to show for his efforts on their
behalf are a few silly TV commercials for his credentials.
But former television stars are not the only casualty of the
web. Well known journalists have given up stellar careers to
head up new e-publishing ventures. Sports legends have sunken
millions into hawking balls, bats and exercise equipment online
through their own web-based stores and struck out in their
first at-bat. Corporate CEO's have left successful careers at
Fortune 500 companies to lead the next jackpot-promising .com
and gone down in flames without hope of recovering.
A few of us regular guys have done it too. I started my web
career "volunteering" for a start-up operation that promised
a "piece of the company" in exchange for my efforts toward
a
great idea. It went nowhere while I was there, and last I
checked, they were still operating with "volunteers".
I took
a step up and took on more responsibility with a web company
that promised they'd be profitable "soon" and I'd start
being
paid when their investors "showed up". Needless to say,
it
never did happen and I visited their site this week when I
decided to write this piece and found them . . . missing.
Not all of those web gambles have been losers for me though.
I earned a substantial sales commission on a major sale for
a web development firm and if, I said, IF that client does
well in a climate where few others have, I MIGHT see the rest
of my money, maybe. It did pay off some sizable bills for me
and I truly do wish that client luck with their venture. I'd
even invest my own money in this one if I had any to spare.
So with all of that behind me, why would I make another bet
on a new start-up, work for little or nothing and risk more
disappointment with another sure-thing? Because I gave up my
own career to work in this industry. The potential is great
and I know it will all pay off. I'm posting here (below) a
promotion for another start-up. One that I believe in. One
I think has the potential of great success if the stars are
in alignment and gods smile down upon it. ;-) Tell Michael
I sent you if you speak with him and I'll give you a good
recommendation as a sterling subscriber of the Reading List.
Do I hear Lady Luck whispering? Kiss the dice and repeat
your good-luck mantra. Then click your heels together three
times and whisper, "There's no place like the Home Page".
Michael, have you reviewed my resume yet?
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Weekly Ezine emphasizing small business on the Internet
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--------------------------------------------------------
Featured Gamble
Director of Affiliate (and other) Marketing
For Start-Up E-Publishing Venture
Incredibly high-risk, low-paying opportunity.
No benefits.
No relocation payment, subsidies, or help.
Low-budget; boot-strap all the way.
Might be the ticket for the an entrepreneurial type
who'd love a shot at being with two other been-there-
done-that successful netpreneurs who've jumped
through the hoops before and are on a roll again.
Your job will be to build an effective and knock-
your-eyeballs-out affiliate program for the company's
growing line of e-publications. In addition, you'll
market the company, its products, and its authors.
>From time to time, you'll also recruit authors, help
set strategy, and participate in shaping the direction
of a new company.
To start, you'll have no staff (you do get a PC,
unless you'd rather use your own, which would
be nice) and very little money to throw around, but
you'll get tons of opportunity and loads of
encouragement.
The company is Intellectua.com and we're a new
breed of ebook company--we build and deliver
carefully researched medium-conscious products.
(All our titles are designed specifically to be used
on the Web and aren't simply ported over from
dead-tree publications.)
You'll report directly to the President, Michael Werner,
co-founder and CEO of his last start-up, which was
an INC. 500 company two years running.
Upside? You betcha.
In exchange for your risk, low salary (actually, we'd
love it if you'd work without salary in exchange for
a chunk of the company), and no benefits, we provide
the following:
1. A chance to help build a company.
2. A huge say in everything we do.
3. Cool office in downtown Winter Park, FL.
4. Equity stake that might help you retire in 3-4 years
(we're NOT going public, but we ARE selling out to
a larger company . . . been-there-done-that before).
5. Complete freedom to shape your job and your
future.
And, you? You have a *proven* and *quantifiable*
record of success. You've developed and run affiliate
programs and you know your way around the Web--
inside and out.
The following need *not* apply: whiners, slobs,
know-it-alls, dullards, has-beens, never-weres, cry babies,
prima donnas, and jerks.
Questions, resume, background? Send via email
only to: mailto:michael@intellectua.com
----------
Michael Werner, CEO and Publisher
----------
Instant Business Smarts--Helping You Do Business Online
100% Original eBooks from Been-There-Done-That Authors
<http://www.intellectua.com>
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Copyright © 2000 Mike Valentine
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-------------------WebSite101: Reading List-------------------
ISSN: 1527-5094
Mike Valentine
WebSite 101
learn@website101.com
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June 10, 2001
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