Good Bets for eBooks
Copyright © 2003, Scott F. Geld
Marketing Blaster.com http://www.MarketingBlaster.com
Good Bets for eBooks
Are you thinking of marketing eBooks on the Internet? Do you
know that some types of material are better suited to eBook format
than others, and that successful marketing depends on knowing
the difference? Read on to find out when some types of material
are well suited to eBook format?
When Order Isn't Beneficial
An eBook can fit the bill when the subject matter lends itself
to the reader deciding on the sequence that they want to read
information in. For example, you don't need to read a book on
gardening in any particular order. If it's information on plants
for a garden pond you want, then an ebook makes it easy to jump
to that information.
When Multimedia Adds Value to the Book
If the addition of music or sound benefits the user, then an
eBook is the perfect medium. For example, interactive books can
teach children to read by presenting the words visually and then
sounding out the words for the child to hear. In this case, the
element of sound makes an eBook more valuable than a print book.
When A Search Capability Improves Usability
If giving the user the ability to search through content and
find a specific bit of information enhances the usability of the
information, then you have an excellent candidate for an eBook.
When Huge Amounts of Data are Involved
Whenever masses of information in print format means that portability
and cost is prohibitive, then the answer is an eBook. For example
any kind of encyclopedia is a good eBook candidate. With eBooks
storage isn't an issue, portability is easy and the eBook format
can decrease costs.
So if you haven't considered using an eBook in your marketing
strategy, think again!
Resource Box:
Scott F. Geld is the Director of Marketing for MarketingBlaster.com,
a company providing targeted traffic and leads: http://www.MarketingBlaster.com
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