Price your eBook to Sell Well
Judy Cullins c. 2003 All Rights Reserved.
Q. The big question asked me in teleclasses or client sessions
is "How should I price my eBook?
A. The big answer is "it depends."
Here's seven tips to help:
1. Determine your audience's need and demand for your book.
If your book solves a particular problem for a preferred audience,
it will sell well at any price. When you know your 30-60 second
"Tell and Sell," you'll be more likely to know a proper price.
Let's say you have a book "Stop Divorce Now." Your tell and
sell includes "Helps the nearly divorced audience, both men and
women." That audience gives your book a slant, and makes it more
valuable. In the "Tell and Sell" you must also include the benefits
your book brings its audience. The top benefit of this book is
that it stops divorce now.
No matter the number of pages, anywhere from 15-99, this kind
of book will bring a healthy price. Maybe $39.95, maybe more.
2. Sell to your "wants it short, easy, and cheap to yield big
profits audience. You can charge more than some general information
book aimed at a general audience.
The 8 and 1/2 by 11" forty-page book "Write Your eBook or Other
Short Book--Fast!" loaded with how to's and which specific steps
to do first, along with hundreds of Web and email resources is
well worth the list price of $24.95. The author puts it on discount
several times a year for only $18.95, but it sells well at $24.95.
If someone wants to write and publish a book, this price tag
is small for what it gives and the speed one can finish a short
book to start making money within 60 days.
3. Know that eBooks bring as big a price as print books. Don't
under price yours. Assign it the highest price you feel your audience
can afford. If you don't sell many (remember to sell many you
need to promote your books Online and on Web sites) try a lower
price. Always start with the highest price.
4. Rethink your title to sell more books. Make it short and
compelling, but be sure to make it clear. Three-six words will
sell better than a really long title, although there are exceptions.
One eBook "High Traffic=High Web Sales" sells better than "How
to Dramatically Increase your Web Traffic and Sales."
5. Know that "how-to" books bring a larger price than a story.
6. Price your personal growth and health books lower than the
specific how-to books. Shorter eBooks such as 10-30 pages will
easily go for $7.95 to $12.95. Longer ones can go for $15.95.
This audience is huge, but your book has far more competition
in this group. Think Chicken Soup for the Soul series, selling
over 70 million.
7. Promote your eBook Online to catch the Online business people.
Reach 1000's, even hundreds of thousands each day you submit a
related article. They want all kinds of books. Learn how to sell
more books by learning this kind of promotion.
Apply these tips to your print books too. You can make 1/4 to
1/2 your income from book sales if the price is right.
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Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs
manifest their book and web dreams eBook: "Ten Non-techie Ways
to Market Online" http://www.bookcoaching.com
Send an email to mailto:subscribe@bookcoaching.com
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