Judy Cullins © 2003 All Rights Reserved.
Why write an eBook?
You want ongoing, lifelong multiple streams of income. You want
to raise your credibility and trust ratings with clients or customers.
You want to get your message out so the world can be a better
place.
You want to spend only a little time on it. (Would you be willing
to spend 4 hours a week?) You want to get it out fast (Would 4-8
weeks be OK?) You want to market for a low-cost investment. And,
for some of you, you are ready to be innovative and even take
a small risk to get your eBook read by hundreds of thousands,
rather than hundreds!
Where are you now?
You have an idea for your eBook; you have a lot of ideas! Take
a moment and decide which one you are most passionate about now
and will be for the next year or two. Focus on one great idea,
where you know what the audience needs or wants-- your solutions
to their problem.
Or, do you have your eBook well on its way, but aren't finished.
You need advice on how to get it done, what's needed to publish
(not much!), and how to distribute it to pull continuous monthly
sales that can be 1/3 to 1/2 your income?
Who Should Write an eBook?
-If you want to share your unique message world-wide to help
people create a better life.
- If you are ready to invest a little to reap a great deal.
- If you are a business person who want to expand your business
and be a leader in your field.
-If you are willing to move much faster than traditional publishing
to sell faster, more, and create more cash flow for marketing.
What do I Need to Know Before I write this eBook?
1. To help make your eBook successful apply the essential "Seven
Hot-Selling Points." These include title, table of contents, thesis,
"60 second tell and sell," one preferred audience, introduction
and the back cover.
Why? Every part of your book can be a sales tool. When you include
the above "hot-selling points" you will have a roadmap to guide
you to writing a focused, organized, compelling book that you
will only have to edit a few times.
2. You also need to know how to write a focused, organized,
chapter each time. Think format. Each chapter should have approximately
the same number of pages if it is a self-help book. Each book
chapter may need an introduction, an opening few questions or
shocking facts to hook the reader to keep reading, a few stories
or analogies to illustrate your how-to's, and an ending that may
be a summary, questions to ponder, or action steps to take.
Designing every chapter and knowing your essential "hot-selling
points" are your eBook's 24/7 sales team and a beacon that brings
out your best: writing a compelling, easy to read, inspiring and
informational eBook that hundreds of thousands of buyers will
want.
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Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs
manifest their book and web dreams eBook: "Ten Non-techie Ways
to Market Online" www.bookcoaching.com/products.shtml
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FREE The Book Coach Says... includes 2 free eReports mailto:judy@bookcoaching.com
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