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             Who Ya Gonna Call? Web Marketing Tips 

               by Mike Banks Valentine 

I market a client that offers hypnotherapy training for healthcare professionals. He belongs to a banner exchange program that promotes him rather randomly to the public. He is extremely well placed in the search engines and directories but couldn't figure out why he wasn't selling books and tapes online. My first visit to his site answered the question immediately. He had no secure order form which accepted credit cards or any other method of online payment. We got him set up with a free service called ccNow.com that takes a small percentage of every sale until we can justify a paid service. We're also setting up an online check service from iCheck.com for additional sales to those unwilling or unable to use credit cards online. The major healthcare sites for professionals (his target audience) proved to be beyond his budget for banner advertising or e-mail newsletter advertising. I asked him what the next largest market was for him and learned that it was the "Self-Improvement" market. People looking for personal transformation through self-help programs. We set up a contest for him that will generate increased traffic and interest in his programs. We promote that contest to a targeted list 35,000 Self-Improvement newsletter readers at SelfGrowth.com . The contest attracts submissions for a newsletter that we set up for him. His concerns about spending time creating newsletter content are now handled by his own readers and promoted through the contest. It's become a self-feeding loop attracting more interest, more traffic, more sales and more subscribers. Take a look at http://hypnotherapy-training.net/ Obviously this routine will vary depending on your product or service, but a good marketer will research your market and find ways to create that self-feeding loop for you. As to where to find marketers, there are many sources for great talent that show resumes of members. You can search by category for copywriters, marketing, promotion, development. http://www.elance.com freelance directory of online professionals http://www.guru.com more technical in nature but similar http://www.freeagent.com another similar service http://www.respond.com shopping service with web categories http://www.mediatalent.net Select group of freelance web talent http://www.ants.com Freelance marketplace I have registered with each of these services and more to attract business. Many marketers, developers, coaches, consultants and designers do the same. You are also able to post your projects at several of these places. Some charge a fee to match you up with freelancers to handle your online needs. Most have additional resources you can use too. Go get 'em! -------------------------------------------------------- WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet http://website101.com/arch/ e-tutorial online at: http://website101.com/shortcourse.html By week's end you're ready expand your business to the web! --------------------------------------------------------
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July 17, 2001