Gaining Ezine Subscribers
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Gaining Ezine Subscribers
by Mike Banks Valentine

Publishing your own ezine has become an excepted web marketing
standard for increasing traffic and visibility. I'm often asked
how to increase circulation of newly launched ezines and have
put together a short list of techniques to help the fledgling
publisher grow her list.

1) Visit a list of ezine
directories with links that take you directly to the submission
pages. This is only a beginning of a vast number of directories
in which you can list your ezine to help increase exposure and
subscribers. There is also a page with other valuable resources
for ezine publishers like a one outlining available list distri-
bution software and another
covering list hosts at .

2) Engage in discussion lists and attempt to post to large lists.
This is an invaluable tool to boost your subscribers if you post
helpful and intelligent responses to discussed topics. No
matter what you do, if people like your post, they'll go to your
site (of course you *always* use a signature line on your posts)
and they'll sign up for your newsletter, to get more of your

3) Whatever you do, don't let the small circulation of a list
make you think it isn't worth the effort. Do your best! You
never know who's a subscriber, you will always get subscribers
forwarding particularly good articles to friends. I've been
startled at the high level corporate types that show up on my
distribution list, even though it is targeted at the small
business owner.

4) If there were one thing I'd recommend above all, it would
be the attempt to get press in large publications. The
usual method is through sending press releases. The trick is
sending a press release that'll be paid attention to. If the
topic of your ezine ever makes it into the news, qucikly
draft a great press release tying your ezine to the story and
write about it in your ezine! Website101 was profiled
in Entrepreneur Magazine because they picked up our release
on our Small Business Internet Tutorial

Here are a few press release services to get you started.

they each have tutorials about how to write creative and news-
worthy releases that get picked up and used.

5) Post your articles to your web site following publication
and submit these pages to the search engines! This method
increases your visibility by up to 44% and brings you new
ezine subscribers from the search engines!

The main thing to remember is that it takes a long time and
intense tenacity to gain traffic and increase ezine subscribers.
Once it reaches a critical mass of about
1000 subscribers, you'll start attracting advertisers and more
traffic and your list will grow steadily without so much work
on your part.

I'm assuming, of course, that the techniques used to get you
to the 1k mark are still being used. I've established a free
tutorial sent via autoresponder and use that and my list
subscription email in my signatures.

I've promoted the list very little for weeks at a time but
numbers keep growing steadily due to the techniques above and
the contest I offer on my front page. Most of my subscriptions
come from the short course autoresponder.

It varies based on articles run in other ezines and whether
any of the "big boys" pick up articles, but the autoresponder
just keeps churning out new subscribers due to the popularity
of the short course.

I'm already listed in the ezine directories, I just need to keep
the the subscriber numbers updated regularly.

Don't give up, but do have patience. It's worth it ... eventually.
-------------------------------------------------------- WebSite101 
"Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine 
emphasizing small business on the Internet 
e-tutorial online at: 
By week's end you're ready expand your business to the web! 
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September 30, 2001