Spam, UCE, Unsolicited Commercial Email
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               Can SPAM it's No UCE! 

               by Mike Banks Valentine 

               Ya Gotta love those scumbags! Those spammers who make a 
               living encouraging everyone else to spam by selling CD's 
               full of e-mail addresses they shouldn't have in the first 
               place. I got an offer this week for a CD with - I kid you 
               not - 57 million e-mail addresses! For only $149 I can 
               make millions of people hate me and my business by sending 
               Unsolicited Commercial E-mail (UCE) to people who don't 
               want to hear from me! 

               To encourage me to become a lowlife scumbag, he offers me 
               some simple math. I quote: 

               "Imagine selling a product for only $5 and getting only 
               a 1/10% response. That's $2,850,000 in your pocket !!! " 

               You bet it is! And it will never happen in this life or 
               the next. What will happen is that my Internet Service 
               Provider will shut down my account and ban me from their 
               service and I'll be tracked down by the law enforcement 
               agencies in nearly every country I e-mail my information! 
               The cat is out of the bag by now folks . . . it's no UCE 
               spamming. That is the recommended course of action for 
               almost every get-rich-quick scheme on the internet. 

               IF IT INVOLVES SPAM, CAN IT! Delete and forget those silly 
               messages! My internet service provider offers a special 
               address to forward all spam that I receive so that they 
               can filter out the offending scumbags and I use it quite 
               regularly. I've even been known to seek out the ISP of the 
               worst offenders and attempt to have them banned from their 
               own accounts. In doing this I've found several ISP's that 
               cater specifically to spammers by protecting their identity 
               and offering "secret" e-mail addresses which are "cloaked" 
               and re-routed through other servers to hide the source! 

               You know that legitimate businesses would never resort to 
               hiding. So that's enough of my anti-spam tirade! What I'd 
               like to offer are a couple of high-quality programs with 
               high integrity to match. If you want to spend some small 
               change for some big returns, take a look at these two new 

               The first is a new e-book for under $30 and worth far more, 
               "The Ezine Marketing Machine" in which author Rick Beneteau 
               shares with you his hard-won methods of using "FREE" e-zine 
               ads to gain new business and market yourself effectively. 
               Many ezines offer free ad-swaps, (reciprocal ads) to highly 
               targeted prospects on OPT-IN lists. Others provide free 
               classified ads in their publications and Beneteau has spent 
               over two years assembling and using the methods shared in 
               his book. I'll let Rick outline his book in the Guest Column 

               The second resource is a valuable EZine Ad Source Directory 
               run by John Nesbit. His database of ezines that accept paid 
               advertising is invaluable if you are looking for highly 
               targeted sources for your ezine advertising. His service is 
               below $40 a year and will save you countless hours of slow 
               searching for good ad placement. Listed zines show circulation 
               data and contact information along with a discount of up to 
               50% for members granted by various e-zines in his directory! 

               With legitimate businesses like those of John Nesbit and Rick 
               Beneteau providing honest marketing methods that acheive 
               quality results, there is no need to resort to less savory 
               approaches of the spamsters. 

               Can SPAM it's no UCE! 
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July 16, 2001