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To Be or Not To Be, That is the Domain Question 

               adaptation by Mike Banks Valentine 
               with apologies to Shakespear 

               To be, or not to be: that is Domain question. 
               Whether 'tis nobler in the mind to suffer 
               The slings and arrows of slow, free servers, 
               Or to take arms against a sea of wannabees, 
               And by opposing, end them. To search: to seek; 
               No more; and, by anonymity to say we end 
               The heartache of a million useless search results 
               That eBiz is heir to, 'tis a relevancy 
               Devoutly to be earn'd. To look; to seek; 
               To find? perchance to link! Ay, there's the URL; 
               For in search fatigue domain names may come, 
               When we've shuffl'd off this long URL, 
               Must give us pause. There's the address 
               That takes gigabytes for so long a name. 
               For who would bear the tilde and subdirectory, 
               The competitor's URL, the name so catchy 
               The pangs of taken domains, the listing delay, 
               The insolence of Yahoo, and the spurns 
               That patient merit of unworthy geocities, 
               When he himself might his IPO make 
               Without Domain name? Who would AltaVista bear, 
               To grunt through subdirectories and filenames, 
               But the dread of something after backslash, 
               The undiscovered Business from whose URL 
               No surfer returns, puzzles the will 
               And make us rather bear those URLs we have 
               Than buy the others that are already taken? 
               Thus creativity does make cowards of us all; 
               And thus rush'd to registration of a name 
               We worry o'er lowly cost of reserving, 
               And enterprises of great riches and power 
               With this regard our clients turn away, 
               And lose the name of action.com 

               WebSite101 offers Domain Name tutorial 
               at http://website101.com/domain.html 
               where you can read up on how to choose!
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WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
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http://website101.com/arch/

e-tutorial online at: http://website101.com/shortcourse.html
By week's end you're ready expand your business to the web!
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July 16, 2001