Small Business Tutorials – Domain Names

Semantic Markup & Increased Search Click-Through: Infographic

Created by Infographic Design Team

Let’s take a closer look on how you can pimp out your Search Engine Results Pages (SERPs) by
integrating Rich Snippets into your web site code.

What is a rich snippet?

Rich Snippets are lines of web site code added to your web site that help search engines like google, decipher your content and enhance your displayed results with additional information to give users a better idea of what your web site has to offer.

Rich Snippets can allow you to display aggregate reviews to help boost your credibility. Or they can go a step further and enhance your search result with multimedia from your site.

Some terms you may have heard

Think of this as layers of front the same onion. All ot these terms represent evolution of cataloging and labeling web content for varlous uses — most suitably, to allow tor search engines and web crawlers the ability to disseminate and translate labelled Items of Content on various sltes and present them to end users.

Enough Talk

Heres a quick breakdown or some of the various properties of Rich Snippets.

Be Strategic. Mix and Match. Optimize your SERPs by utilizing the right combination of multiple Filch Snippet mark ups tor your particular webslte or business.

If your business features any of the above examples of content.. Rich Snippets can be a huge asset to Improving and Increasing your click-through rate your organic search engine page results. They provide a visual way for businesses to display products, pricing and reviews and ratings quickly.

20 – 30% INCREASE in click-through rates. Companies have seen a rise in their click-through rates when they property utilized Rich Snippets.

Be Distinguished – Visually pleasing layouts that Include star ratings, photos and page links draw more attention than standard search results of your competitors.

More Qualified Vistors – Site visitors coming from search results that utilized Rich Snippets are more likely to stay on your site longer because they have a better grasp of your content.


Google + bing + Yahoo is a new standardization of cataloging and marking up web content that was formed In collaboration of Google, Bing and Yahoo to create a shared standard of microdata that would work for all three sites.

SOURCES: Google Webmasters Support
Google Webmasters Support Discussion
Yoast – Rich snippets are Showing up Everywhere
SearchEngineLand – How to Use Rich Snippets for High Powered SEO