Businesses often want to improve their skills by participating in marketing conferences. These conferences are the best places to view the latest in the various new marketing trends. There are several large marketing conferences in 2014 that may be of interest to marketers around the country. Here is a cross-section of what you may expect in the coming year.
1. Social Media Strategies Summit – Bally’s Las Vegas Hotel and Casino
Date: February 4 – February 6, 2014
Social media workshops will help attendants improve their skills and reflect on their current strategy. Over the course of the three days, there will be over 20 combined courses and at least four courses per day that each track level can participate in at a given time. Some sample workshops include: “How to Make Content that Doesn’t Suck,” “How to Incorporate SEO Strategies into Social Media Efforts using Optimized News Releases,” and “Social Media Marketing Success with Agencies and Consultants.”
2. Online Marketing Summit 2014 – Ritz Carlton, Dana Point, CA
Date: February 18 – February 20, 2014
During this summit, tech marketers come together to discuss how to influence customers with the latest marketing techniques. Marketing automation, social platforms, content marketing, and mobile to search will all be explored at this conference. Through sharing and teaching, you’ll learn and sharpen your skills and develop your strategic vision. This is a conference that is not to be missed by people who want to be on the leading edge of technology.
3. Marketing Sherpa Email Summit – Aria Las Vegas Resort and Casino
Date: February 17 – February 20, 2014
The email marketing event is one of the longest running marketing events in the industry’s history. The event usually attracts over 800 marketers and plans to attract even more marketers in 2014. The sessions offered at this event will feature case studies, live optimization, expert panels, and discussions on email innovation, marketing automation, deliverability, segmentation, personalization, social media integration, and testing and automation.
4. Search Engine Strategies (SES) – New York
Date: March 31 – April 4, 2014
This marketing conference on search engine strategies targets marketing professionals, business leaders, and brand advertisers. The marketing conference is designed by innovators and industry thought leaders. These conferences will meet the needs of any company that is considering search engine rankings and searching for ways to improve. Search engine strategies should be explored by any company with a website that requires optimization.
5. Inbound Marketing Summit – San Francisco
Date: April 3 – April 4, 2014
The Inbound Marketing Summit is coveted because it brings together some of the best marketing strategists in the world in terms of marketing innovation and media professionals. At the end of the summit, marketers should have some skills necessary to improve their company’s visibility. Marketers come to learn the latest in inbound marketing and to learn from the successes and failures of others.
Marketing Conferences Guide
If you want to know more about marketing, you should review these five conferences and the others that are hosted throughout the year. These conferences will help people improve their businesses and profitability. Enroll in the conferences that are best for you and your company.
Jill Washington has worked as a business event planner for the past 8 years, and enjoys sharing her knowledge on various blogs in her spare time. She recommends that people planning to attend or throw a business event learn about the DoubleDutch.me event app and how this technology is transforming business conferences as we know them.