Pinterest is the newest, hottest social media website that allows people to share their favorite photos from around the web. Acting as a virtual corkboard, Pinterest enables users to “pin” photos, videos, and other documents to their board which they can then share with other people from around the world. With so many Internet users flocking to Pinterest on a daily basis, companies have started to realize the benefits Pinterest can offer their business in terms of branding. Like other social media websites, Pinterest enables businesses to reach a large number of consumers in a short amount of time to raise awareness about their specific brand. Using the tips below should help you utilize Pinterest as a part of your online branding strategy.
Focus on Lifestyle
When attempting to use Pinterest to increase brand awareness about your company, you will want to focus on how your company can help improve the users lifestyle. The majority of Pinterest users are females aged 25-45 who make more than $100,000 per year. By only pinning images, stories, or videos that fit in the lifestyle of these users, you will be able to see a good amount of positive feedback.
Even if you own a business that sells products female consumers traditionally are not interested in purchasing, you can still have success branding your company on Pinterest by making a conscious effort to post items that these consumers will find interesting and will want to share with their friends and family.
Have Quality Photos in Your Stream
Creating a quality stream that others will want to follow is an absolute must when using Pinterest to increase your brand awareness. If your stream is filled with low-quality, average looking photos, other Pinterest users will lose interest in your stream very quickly. In order to gain the attention of other users, you will need to post quality items at all times so people will return to your stream in the future to see what else you have posted while they were offline.
Optimize Website for Pinterest Use
Also, when posting high quality photos on your website, you will also want to include a button for your visitors so that they can pin your photo to their Pinterest board. Much like the Facebook “like” button you see all over the Internet, you will want to place a Pinterest “pin it” button on your website to make it easy for your sites visitors to share your content with their Pinterest followers.
Pin Many Types of Media to your Board
While Pinterest users primarily share photos on their board, it is possible to post different types of media such as videos, infographics, and PowerPoint slide shows to your board as well. Posting a wide variety of media to your Pinterest board will help you attract the largest number of people possible by providing them with their favorite form of content. Some Pinterest users will be drawn to videos or infographics over simple photographs. Ensuring that your stream has every type of media possible will help you attract the attention of those consumers and raise your brand awareness.
Leveraging social media websites is one of the best ways to brand your business. By focusing on delivering compelling content in a variety of formats that speak to Pinterest users, you will be able to utilize one of the fastest growing websites on the Internet to help brand your business.
Citations:
Photo with CC license. Taken from Flickr. Author: Shards of blue
Ben Sawyer is Internet Marketing consultant for lalf of a decade. He helped many companies to improve their online presence. Currently he is a content contributor and Social Media Analyst for a real estate company from New York. He is helping them to improve their rankings through social media marketing tactics. In this article Ben shared with us some of his most useful tips of how to use Pinterest for business purpose.