Take the Guesswork out of Web Site Analysis

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Take the Guesswork out of Web Site Analysis

Take the Guesswork out of Web Site Analysis

Author: Yi Zhou


ZY Computing has released 123LogAnalyzer v. 3.0, an easy-to-use multi-platform tool that turns your web logs into a comprehensive analysis of your customers and prospects. 123LogAnalyzer tells you how visitors browse your web site, which pages they view and which they ignore, how long they spend on your site, and where they come from. With its new Marketing Report, you can track, analyze, and measure results by marketing campaign; 123LogAnalyzer keeps track of costs, sales, and profits by visitors, by bandwidth, and by page views and downloads.

123LogAnalyzer's web server activity report displays the number of visitors, the number of unique IP addresses, the amount of bandwidth used, and the number of hits the site received, broken down by time increment, day of the week, and hour of the day. To learn more about the information that visitors accessed, you can see which web pages were viewed, files were downloaded, directories were accessed, and images were looked at.

Referrer information includes the domains and URL's that the visitors came from. In addition to tracking visitors by country, the program's new Geographic Reports let you track visitors by state and by major US city.

The search engine performance report displays the search engines which referred visitors to the site, and the words and phrases that visitors searched for. It's easy to determine which search engines you've optimized your web site for, and which search engines require more work. In addition, 123LogAnalyzer provides information about which platforms and browsers people are using to visit your site. You can even identify missing files, broken links, and other errors that visitors encountered.

With its advanced filter options, 123LogAnalyzer lets you examine only those visitors who went to specific pages, or who downloaded particular files. You can also zero in on visitors who came from particular URL's, specific countries, or who visited at certain hours of the day.

123LogAnalyzer's power lies in its ability to perform deep datamining. You can easily create and combine filters to extract specific information. For example, not only can you see how many visitors visited the "Buy Now" page, but you can also see what other pages these people viewed, what their browsing sequence was, how many files they downloaded, what domain they came from, and what search engine keywords they used to get to your web site. Armed with this information, your can fine-tune your web site to be a more effective sales machine.

New features in v. 3.0 include Marketing Reports that let you track visitors by marketing campaign, Geographic Reports that let you track visitors by US city and state, a log file exporting feature that lets you trim unnecessary data before you perform your analysis (for example, "hits" on JPG and GIF files), the ability to track authenticated visitors, support for additional search engines, and enhanced command-line execution options.

123LogAnalyzer runs on Windows 95/98/Me/NT4/2000/XP PC, Linux, Mac OSX, Free BSD, and Sun Solaris platforms. Its intuitive interface requires no technical knowledge. The program supports and auto-detects major web server log files in all popular formats.

The program produces reports in real-time. On a 800Mhz PIII computer running Windows 2000, it can analyze 94,000 lines of log file data per second, or a little over 1GB of data per minute.

In the short term, 123LogAnalyzer pinpoints new opportunities to attract more visitors and customers by telling you which of your web pages are working and which aren't. In the long term, the program lets you understand shifts in visitors' browsing and buying behavior, and gives you the information you need to give your web site a sales tune-up.

123LogAnalyzer v. 3.0 costs $129.95(US), comes with an unconditional 60-day money-back guarantee, and may be purchased securely online at http://www.123loganalyzer.com/. There are no monthly fees or usage charges. You can download a 25-day trial version, with four of the seven advanced visitor-analysis filters activated. For more information, contact ZY Computing, 111 N. Market St., Suite 614, San Jose, CA 95113. E-mail: Support@123loganalyzer.com Internet: http://www.123loganalyzer.com/.

About ZY Computing, Inc.:

Established in 1991, ZY Computing has been developing and marketing Windows productivity and entertainment software. In addition to 123LogAnalyzer, ZY Computing also offers MP3 CD Maker, a Windows MP3 application that makes it simple to create normal audio CDs for your car or home CD player from your favorite MP3 files.

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