How to Easily Track Click Thrus from Your Ad
Campaigns
Author: Merle
If you are paying for online advertising in any form, you need
to know that you're getting results. So before you place your
next ezine ad, let's talk about tracking. There are many different
situations where you may want to track clicks such as signature
lines, banners, articles, ad swaps and text ads.
By coding your url's with some kind of software or an online
third party service, you'll know at a glance just how many hits
you've received from your latest venture. It's really not as hard
as it sounds and there are many free services you can use that
won't cost you a dime. Let's take a closer look at a few of them.
1) HyperTracker: http://www.Hypertracker.com
Offering two versions, a free and a paid service coined "Professional,"
it's simple to sign up and start using. The Pro version runs $10.95
a month and allows you to not only track clicks, but actual sales
- plus you can use your own domain in the coded links. The free
option is simply a stripped down version - minus the advanced
features and counting only clicks. Complete reports can be mailed
to you weekly or daily; your call.
2) StatCruncher: http://www.Statcruncher.om
Offering a 30 day free trial with no software to install, as
this is a third party solution. If after 30 days you like it and
decide to continue on, it will cost you only $49.00 a year with
no additional monthly fees.
3) LinkCounter: http://www.Linkcounter.com
Another third party service totally free that will mail you
a daily report of all activity on your links. You simply assign
a different coded link for each url you'll be using. If you have
more than one domain you'll need to set up a separate account
for each one
4) Adtrackz http://www.Adtrackz.com
This is an actual CGI script you purchase for $47.00 and install
on your own server. It only runs on Unix servers (so it's not
an option if you're using Windows NT). It gives you one click
stat reporting all in one place. Each campaign shows you the referring
url, what browsers your visitors used, hits per hour, per day
and more. Try it 30 days risk free.
5) ProLinkz: http://www.Prolinkz.com
This is another CGI Perl script that you install on your own
server. For Unix only; running $45.00 but for an additional fee
they'll install it for you. Allows you to use your own domain
in the coded links.
By taking advantage of the above tools you'll be able to tell
at a glance which ads were a good buy and just how much activity
your links are getting. These services and scripts allow you to
make the most of your advertising dollars so you know what's working
and whats not.
So stop throwing good money after bad by implementing a link
tracking system today, you'll make more informed advertising decisions
tomorrow.
About the author: Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made" Buy
& Sell Ezine Ads in a live auction setting! Publishers sell off
your excess inventory and Buyers pick up some Fantastic bargains.
Go now!
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