The goal is to get people to stay on your website and shop-shop-shop … so maybe we should make the websites user friendly and eye pleasing. I myself do quite a bit of my shopping online anymore. It just makes a lot of sense for time and energy with all the other things that pull at our attention, and there are some great deals as well. There are many times when I go to a website and they want me to log in to make a purchase, and 9 times out of 10 I will try to find it elsewhere.
I don’t know about you but at this point I have more log-ins than I really care to have and adding one more just irritates me. An irritated customer is not a happy one. I like a nice website to look at while I am shopping. It doesn’t need to be flashy it just needs to have some eye catching features. I like photos … they seem to draw me in. Those are my two biggest complaints about ecommerce websites. I found an article that had both of my pet peeves in it and felt the need to share. If you want to do ecommerce right for your small business, you may want to check out this article for some very clear do’s and don’ts.
Ecommerce websites should inspire trust, engage customers, and make it easy to shop ??? ultimately leading to more sales.
Unfortunately, too many online stores fall short in one or more areas. In this article, I am going to describe six things consumers ??? including me ??? hate to find on ecommerce websites, and why you should avoid these problems in your own store.