Viral marketing is an extremely powerful and effective form
of Internet marketing. It is the online digital equivalent of
the offline word of mouth advertising. In viral marketing, one
person passes on a marketing message to another person and so
on. The message spreads in a viral form in a manner similar to
the spreading of a common cold virus from person to person. It
is a great way to market your product or service and increase
your opt^in subscriber list. If you are not using viral marketing
then you need to seriously consider it in your online business.
It combines advertising and the leverage of duplication to spread
your marketing message to an untold number of persons on the Internet.
You reap the benefits of viral marketing by attracting more customers
to your product or service and increasing the number of subscribers
to your opt^in mailing list. It enables you to advertise your
business without spending huge amounts on advertising campaigns.
There are many forms of viral marketing. Some examples of viral
marketing include fr^ee products or services such as: ebooks,
web sites, e-mail service, classified advertising, links, traffic
exchanges, banners, greeting cards and refer a friend.
You are in complete control of which method of viral marketing
is right for your business. In order to promote viral marketing
you need to create an incentive or reason for your customers,
subscribers or website visitors to duplicate or pass on your advertisement
to other individuals. This incentive is usually in the form of
fr^ee valuable information.
For most online business owners, the viral ebook is probably
the easiest and most effective form of viral marketing. Your viral
ebook must have links back to your website, products and affiliate
programs in order to successfully promote your business. Viral
marketing is a great way to get your ebook recipients to promote
you to their customers, friends and acquaintances. These recipients
will then promote you to their customers and the promoting cycle
continues to grow. It is a very effective method of marketing.
The viral ebook can be created using special software that is
relatively inexpensive. Ebooks can include different types of
media including text, html, graphic images, animation and video.
The media information is inserted into a compiler that produces
an ebook in an "exe" or "pdf" file. Once created, a viral ebook
can be easily distributed by downloading from any website.
The original author has ultimate control over what information
in the viral ebook can be changed. The ebook should include an
opt^in subscription form that canÕt be changed by the ebook recipients.
You can earn money from the affiliate links in your ebook up until
the time they are changed. Most important, you can continue to
build your mailing list due to the newsletter or mini-course opt^in
subscriber form in the ebook.
The ebook compiler enables the ebook recipient to edit specific
information as allowed by the author. The recipient needs to be
able to change the affiliate links to their affiliate links and
add their name and URL link as a distributor in the ebook. This
enables them to earn money from the affiliate links and get marketing
exposure because their name and link is in the ebook.
This will give them incentive to market the ebook to their customers
or e-mail list. These next level individuals can then download
the ebook and add their name and URL link and change the affiliate
links to their links. The net result is your business gets promoted
many times over without additional involvement on your part.
Your viral ebook can be distributed in many different ways to
promote your name and business. Some of the common methods of
distribution include giving the ebook away as:
* An incentive to individuals to join your opt^in mailing list
* A bonus to get individuals to buy your product or service *
An inventive to get other websites to link to your website
The free viral ebook is a very effective way to market your
website, products or services and affiliate programs. People love
free things. Many of your website visitors will download your
free ebook if it contains information that is valuable and useful
to them.
The key to creating a successful viral ebook is to make certain
the information in the ebook appeals to your niche market. In
order to draw traffic your ebook must have a killer topic and
meet the needs or solve a problem of your targeted audience. A
viral ebook on a topic that has been beat to death will not get
you a lot of viral advertising.
There must be quality information in the ebook that meets the
wants and needs of your audience or addresses a problem of your
niche market. Your free exposure and the number of visitors to
your website will be affected by the number of visitors that download
your free viral ebook. Make certain your ebook contains the message
that it can be freely given away and the affiliate links changed
to the recipientÕs links. Your positive marketing exposure increases
with each download.
Viral marketing can be a huge advantage in your business advertising.
Is it the right choice for you? Your response should be a definite
"yes." It is not difficult to set up and the results could be
well worth the effort. It is free advertising that works if done
properly. Give it a try and you may be very surprised at the results.
======================================================== Copyright
© F. Terrence Markle Š All Rights Reserved FR^EE e-mail course
on list building "How To Build Your Own Opt--In Mailing List"
at: http://www.QuikSystems.com/OIC/OpInCourse.htm
FR^EE ezine on improving your biz and building your list http://www.QuikSystems.com/EzineSub.htm
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