What Is The Potential For Growth In SMB Online Marketing?
Aug 27, 2009 at 7:19am ET by Hanan Lifshitz
The handful of SEM companies that we work with at Palore make millions of calls to Small and Medium Businesses (SMBs) every year. This raises the question of whether the market for SMB online advertising is saturated, and how much room there is for growth.
A good (albeit somewhat simplistic) way of answering that question is by looking at how many SMBs are currently marketing themselves online, and more importantly, how many are not. It is this latter group, local business owners who still don???t advertise or otherwise promote themselves online, that defines the room for growth in this industry.
In this post, I will share some statistics on what local businesses from two categories – dentists and limo drivers – are currently doing in one small US market.