Matt Cutts discusses the May Day Update and states that it’s permanent change, affects long-tail searches and has hurt many small webmasters traffic. The update was intended to improve quality.
Google May Day Update is Permanent Algorithm Change
View all contributions by Mike Valentine
Search Engine Specialist - 12 year veteran SEO with multiple top 20 ComScore properties publishing experience. Enterprise level across international, mobile, and social media spheres. Advisor to startups for pre-launch optimization and ongoing SEO consulting.