Google Engineer Matt Cutts Clarifies the question by suggesting that SEO does not have to mean web spam, that it just means making it easier for search engines to crawl and index and understand useful web content.
How Long Can SEO Last – 5 Years?
View all contributions by Mike Valentine
Search Engine Specialist - 12 year veteran SEO with multiple top 20 ComScore properties publishing experience. Enterprise level across international, mobile, and social media spheres. Advisor to startups for pre-launch optimization and ongoing SEO consulting.