If you know anything about internet marketing, you know how vital SEO is to your success. However, the search engines tweak their algorithms all the time. That page 1 ranking that you’re enjoying today may be gone tomorrow. If you count on the search engines for all of your traffic, what happens then?
You certainly shouldn’t give up on your SEO strategy – but you should come up with other ways to diversify your traffic.
So, how do you do it?
1. Jump on the social networking bandwagon
Facebook and Twitter are two of the most popular websites in the world. Chances are your target audience uses both sites. If you want to be out in front of them, you need to sign up for both sites.
Social networking makes it easy for things to go viral – without depending on the search engines. A comment you post, a picture you share, or a link you promote can spread like wildfire on either site.
As an added benefit, social networking is still catching on in the business world. If you can get a Facebook and Twitter page before your competitors do, that puts you ahead of the pack. If and when your competitors ever get their own pages, they’re automatically trying to catch up to you!
It may be more traditional than social networking, but it can still be a powerful way to drive traffic. Banner ads or AdWords campaigns can get your name to the forefront.
And, advertising is easier than you might think. In fact, if you have the Interspire shopping cart, you can use it to automatically create an AdWords campaign for your products!
3. Get writing
Article marketing and guest blogging provide ways for you to get your name and your expertise out there, without having to depend solely on the search engines.
By publishing informative content, you can show your target audience that you really do know your stuff. And, your content will still be there, even if the search engines decide to give their algorithms a complete overhaul.
If you want to make the most out of your writing, post links to your content on your Facebook and Twitter pages. That way, all of your followers can read and share your content themselves.
4. Unleash the power of video
Videos have become a popular way for businesses to market themselves. You don’t need to make your video a fancy production; a quick video with you on camera, or your voice over a PowerPoint presentation can be enough.
Upload videos to your site and to YouTube. Then, post a link on your Facebook and Twitter pages. Users on those sites love videos. If you create something compelling enough, your video can go viral!
Kirsty LaVier is editor for Shopping Cart Reviews, the leading shopping cart information website.