Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later. The best ones even stick in our minds long after everyone has forgotten what they were originally for. “Reach out and touch someone” remains a well-known expression [...]
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By Merle http://MerlesWorld.com How would you like to have the top ranking in Google for a particular keyphrase? There are a lot of people who spend hours every week on search engine optimization, who would consider a front page listing on Google’s search results as having their prayers answered. What if I told you it’s [...]
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Previously we discussed some of the issues surrounding the protection of your online brand. It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them. After all, hard work should be protected, and there’s [...]
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In the process of building your company’s online brand, you’re going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of data such as number of users, the location of visitors, and changes over time, all intended to allow you to [...]
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Your brand – what you are known for – is something that you should definitely want to protect. You do not want people tarnishing that brand. Can you prevent people from complaining about your products or services? No. But you can make sure that the moment someone does complain publicly on Twitter, for example, you [...]
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Branding to the Consumer What is a brand? More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company. These associations are based on a combination of objective and subjective factors. Objective criteria include quality, price and consumer reports, [...]
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