By Merle http://MerlesWorld.com How would you like to have the top ranking in Google for a particular keyphrase? There are a lot of people who spend hours every week on search engine optimization, who would consider a front page listing on Google’s search results as having their prayers answered. What if I told you it’s [...]
{ 0 comments }
We???ve gone through a strange change, from people not realizing that they need to be their own brand, to people not realizing how being the brand impacts the way they do business. It???s interesting, really. Tom Peters was the first person I recall talking about it, back in the Alan Webber days of FastCompany (The [...]
{ 0 comments }
Military students often learn of a certain mistake that a commander can make: fighting last year’s war with this year’s tools. The lesson is that it may not work to use the newest techniques and technologies as a way to do the same old thing more effectively, when the answer instead might be using new [...]
{ 0 comments }
The traditional model of brand building has been largely dictated by the technology available. When the means of communication was paper, the picture advertisement dominated, and gave rise to the clever slogan. The slogan developed into the jingle with the rise of radio, and the advent of television allowed the creation of the commercial. All [...]
{ 0 comments }
< There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand’s place in the annals of the great Internet legends. Brands are [...]
{ 0 comments }
