By James M. Smith Many businesses have come, flourished for a time and gone because they focused on force feeding the customer with products without a real understanding of the constantly changing needs and wants of the customer. The customer pain changes with time, sometimes because of technology, and businesses tend to ignore the changes, [...]
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It is unfortunate, however, two-thirds of all change initiatives fail. This is a sobering fact for all managers and leaders in organizations. A case-in-point is a senior executive we’ll call Robert from Magenta (not its real name). Modifications to the culture of the organization were required to meet the needs of the newly developed strategy.The [...]
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