Are you a new business? Answer these questions: 1) Why should consumers buy what you are selling? 2) What is your strategy for marketing, selling and growing your business and products? Quite often, these are [...]

There is no shortage of social media gurus online. Screening and identifying a strong social media consultant requires asking the right questions. Figure out how long the social media strategist has been in the business. [...]

Unforgettable Self Promotion

A PR expert I???ll call Dale Andrews heard that a local charity was looking to hire a consultant to help with their public relations. He really needed the work and, after racking his brain on [...]