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Small Business Video Marketing

November 26, 2009

Use Videos for Marketing and to Run Your Business More Effectively

Free video sites on the Internet are not just for teens who want to share their latest exploits or book authors showcasing book trailers.

These video sites actually offer a free or low-cost opportunity for small businesses to both market their businesses and help run their businesses more effectively.

Here’s how:


Marketing on the Internet:

Let’s say you have a home organizer business and you want to reach more clients in your metropolitan area.

You know the saying “a picture is worth a thousand words”? How about a brief video showing a messy master bedroom closet and then the closet after it is organized.

According to book authors Patrick Renvoise and Christophe Morin of Neuromarketing: Understanding the “Buy Buttons’ in Your Customer’s Brain, the primitive brain (my term – there’s actually a technical term for this brain) makes decisions for us – and the decisions are based on contrasts. So before and after pictures make a huge impact on the primitive brain.

How much more so a two-minute video – perhaps of a satisfied customer rather than of you – giving us a tour of before and after you organized her/his closet?

You can film this video yourself and upload it to a free video-sharing site such as YouTube. Then you can send the video link to potential customers and you can also put the video on your own website if you have one (which you should have even if you have only a brick-and-mortar business).

Running a more effective business:

Another valuable business book is The E Myth Revisited by Michael E. Gerber. To paraphrase, his premise is that, as business owners, we should set up systems for repetitive tasks so that employees can do these tasks efficiently the way we want them done.

Terry Dean (terrydean.org) makes videos for his interns so there’s no need to repeatedly teach the same thing. I watched the snack bar owner at a gym teaching a new employee how to blend one of the protein drinks. Later the snack bar owner sat watching a TV show on his laptop at the snack bar.

How much easier if the snack bar owner made a video of how to blend the drink? Then he could have new employees watch this video on the laptop while he did something else.

And the snack bar owner wouldn’t even need his own website to do this. He just uploads his training videos to one of the video-sharing sites. Some of these sites have password-protection options, so he can protect his blender drink recipe from prying eyes.

These are examples of how you can use free videos to both market your small business and run your small business more effectively. Undoubtedly there are many more ways to use free videos for your business. ___

Author Bio: Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. She writes numerous articles and posts throughout the Internet, including for the blog at her company website www.MillerMosaicPowerMarketing.com. Grab her FREE report on ???How to Become a Twitter Marketing Expert???

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  • gailmartin914

    Thanks for the post. I found it useful. Sometimes, video is more appropriate. Sometimes, I just made video than making article. More visual and some viewer found it easy to understand.

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