Business Objectives vs. User Experience-Let’s Debate

A very interesting subject for debate…business objectives vs. user experience. I am all about the user experience but in this article Paul Boag, founder of UK Web design agency Headscape and author of the Website Owners Manual brings up great points about the business side of your website as well as balance in general. Web Design for Success should be your main objective.

The truth is that business objectives should trump users??? needs every time. Generating a return on investment is more important for a website than keeping users happy. Sounds horrendous, doesn???t it? Before you flame me in the comments, hear me out.

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