To Recruit Affiliates With The Affiliate Directories
There are many affiliate directories providing searchable database's
to help webmasters find affiliate programs suitable for their
sites. Think of them as the Yahoo's for the affiliate world.
All of these directories will consider your affiliate program
for a free listing in their database. If a directory editor chooses
to highlight your program as a recommendation in their newsletter
then you will benefit from even more great publicity!
With almost 40 such directories ensuring you are listed on as
many of these directories as possible is an important task.
As affiliate programs rise in popularity they are becoming increasingly
selective as to which programs qualify for a listing making it
important that you submit and present your program in the correct
How to get listed
Each directory will have their own submission policies but in
general they will not accept -
- Adult content related sites
- MLM, that's anything paying commissions on more than 2-tiers
- A few restrict 'Gambling Sites'.
- Most won't accept submissions from affiliates themselves,
submits need to come from the program owner
It's also worth noting that a lower priority is often placed
on most pay per click programs, some will still accept your listing
but be prepared for a higher rejection rate than for a pay per
lead or sale program.
In almost every case your submission will be reviewed by the
directories editors before inclusion in the directory. Also bear
in mind that they are very busy and if you have evaded the submission
policies the chances are your request will just hit the recycle
Six Tips To Increase Your Chances Of A Listing
1. Make sure your programs ready!
Is the affiliate sign-up form up and operational, is your tracking
system actually logging click thru's and sales. Make sure there
is no 'little red crosses' where logos and banners should be and
spell check your pages.
2. Create an 'Affiliate Information Page'
Both directories and potential affiliates need to be able to
access pages detailing your program. If your using one of the
affiliate networks it's generally not enough to just supply the
directories with your co-branded sign-up page at the network.
Create your own affiliate information page and include the following
- A description of your product/service
- Illustrate your commission and payment terms
- Make sure the programs terms and conditions are available
before joining up
- Ideally also include a link to your home page and privacy
3. Do Your Homework
Review a few of the directories before you start. Get a feel
for how they list programs.
All provide a 'drill down' category selection and some also offer
a keyword search.
Look at the category choices to find the most suitable to submit
your program to. Try to search as an affiliate might. Some headings
can have more than one meaning. For example lets say your a retail
outlet you might think the heading of ecommerce is appropriate
but if you look at the other programs listed you'll discover most
are actually offering services to enable ecommerce, maybe you
ought to have opted for Shopping instead?
Perhaps you sell household goods and think 'Hardware' is a good
choice but then you might look like a computer hardware seller
and would be better off in Homes & Gardens!
Finally, I suggest avoiding the 2-tier category if you're only
allowed one category choice. If you have gardening products with
a 2-tier commission structure wouldn't good affiliates who know
they attract gardeners want to know you meet their sites visitors
needs before worrying about your pay plan?
4. Prepare Your Submission Data
Next plan out the data you want to submit.
I suggest when your asked for your URL if you're only given the
option to provide one address submit that of your affiliate information
Write your 'program description'; often you are limited to just
255 words so you need to get your message across fast.
Mention your product/service and also work in commission rates
payable and any special features of your program.
DON'T SHOUT it all out in caps. Go easy on the exclamation marks
and hype - promise untold riches for no work in just 7 days and
your listing is heading for that recycle bin again :)
You will also need a list of keywords or key phrases, comma separated.
Choose phrases affiliates might use to search out your product/service
types or program features.
5. Don't Play Tricks
An editor reviews all submissions. Try to bend the rules and
chances are you will waste both your time and that of the directory
You could try naming your program aaaaaaa1computers to try to
get to the top of the categories alphabetical listings but more
likely you will end up no where!
You could try subtle keyword loading with your program title
and description but personally I very much doubt you will attract
much more exposure through this. This isn't like search engine
submissions influencing automated spiders, rather spend your efforts
creating a great program the directories will love and promote
6. Submit Your Data
With all your data prepared your ready to start submitting.
You need to track down each affiliate directory, double check
their submission policy and find their 'add URL' or submission
form. When completing the forms you will find it easier to have
your prepared data open in a separate notepad window to cut'n'paste.
Alternatively instead of spending the next day or two
tracking down the directories and form filling you could fill
out a single form at the Affiliate
Announce service. For a small fee we will ensure all your
directory submissions are completed promptly and professionally
while you concentrate on looking after your affiliates and building
The Original Affiliate Directory Submission Service
PS. For more help and advice
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