AFFILIATE PROGRAM AS IT SHOULD BE
copyright (c) Pavel Lenshin
Every off- or online business has a target of growing its market
share. Under all other equal conditions the percent of the market,
occupied by a company, means certain level of recognition, brand,
exposure and, therefore, sales and income.
For small business owner a shift from 0.01% internet market
share to 0.04% may result in tremendous four times income growth,
the problem is in the limits of resources this particular owner
has access to. Usually they are weak enough to allow such expansion
at their own cost.
Help may come from two massive marketing instruments: - viral
marketing; - business partnership based on outsourcing necessary
Today we are going to speak about latter instrument of gaining
exposure you deserve.
Business partnership is an agreement between two or more legal
entities to cooperate together in order to reach mutually beneficial
results. By extrapolating such statement into a framework of gaining
market exposure, we can narrow this meaning down by focusing on
uniting promotional efforts for reaching mutually beneficial results.
In practice the owner of affiliate program with the aim of gaining
extensive market exposure attracts fellow marketers to promote
the owner's(s') product(s) for a reward usually in the form of
commission from retail price per sale. A commission for popular
info products may vary from 5% to 70%.
Promotional materials (like, endorsement letters, reviews and
articles) can greatly assist your partners in promoting your product
as highly effective pre-selling tools.
The dilemma of joining affiliate programs
The most common mistake beginners do is registering with all
possible and impossible affiliate programs they see in hope to
promote them all and collect all the money they were promised
to get on the page of respective affiliate program owners.
In dominating majority of cases they end up with wasted time
and money. The reason is simple, they don't have necessary resource
- a database of consumers, subscribers, business partners - people
who may be interested in such type of offers. Instead, those newcomers
decide to start their online businesses by promoting other people's
products, what is extremely hard, because you will build client
database and credibility for the company products of which you
promote, not for yourself. The only thing you can do is to grow
the subscription database, unfortunately, the most valuable asset
- loyal clients - won't be accessible in any case.
Some well-known internet millionaires, making fortunes cross-promoting
3rd party products may truly support the idea of "easy income
with affiliate programs", but they tend to forget that all their
profits were possible due to huge subscriber databases, thousand
of affiliates and customers a newcomer does not have!
That is why start wise by creating your own product, grow your
credibility, circle of loyal customers and then join and promote
as much 3rd party products as you consider necessary.
Setting up partner program
Every partner program you will create or setup should have,
at least, basic must-have features: 1. Database driven registration
of affiliates. 2. Tracking affiliate sales in order to count commission.
3. Admin control panel to support affiliates and track their sales.
There are 3 basic methods of having fully functional partner
programs application, not going far into science, they are "do
it yourself", "setup 3rd party application", "use 3rd party service".
The first method is for those, who are knowledgeable programmers
and fortunate enough to invest a lot of time in creating such
a solution for personal needs or those, who are lucky to have
a lot of money and hire those knowledgeable programmers. Responsibility
for taking under control all support and function-related issues
would lie on your shoulders.
Setting up 3rd party affiliate program solution requires much
less time or money, if any. The result will be the same as above
- fully functional partner program and inevitable support problems.
The only difference is that you won't be able to develop that
partner application the way you need and like.
The main advantage of 3rd party service is the ability to stay
unaware of how your partners sign up, track sales, receive checks
and so forth, because in this case servicing your partners or
affiliates will be the headache of independent company, not yours.
For such "reluctance" 3rd party affiliate program provider would
charge you on monthly or per sale basis, slightly decreasing your
net profit at each sale.
Having your own affiliate program in place enables you to expand
your market boundaries exponentially.
Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com,
where you can find everything to make your business prosper. Discounted
Internet services, FREE ebooks http://ASBONE.com/ebooks/
FREE reports http://ASBONE.com/reports/
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