What Is Your Twitter Strategy?

A young adult asked: “I need help with regard to Twitter. I log on daily and don’t have a productive plan on how to effectively use it in a business sense. Any advice on how [...]

Your brand – what you are known for – is something that you should definitely want to protect. You do not want people tarnishing that brand. Can you prevent people from complaining about your products [...]

Twitter isn’t an open invitation to spew sales messages at consumers; rather it’s an opportunity to create relationships with consumers. Your Twitter profile needs to be human It’s no good to use Twitter for business [...]