You’re starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic [...]
Domain Names
“Reach out and touch someone.” “The ultimate driving machine.” “Finger lickin’ good.” Chances are, you not only know immediately that those slogans come from AT&T, BMW and KFC, in that order. Those catchphrases may also [...]
When I interviewed a gardening specialist years ago for a story unrelated to gardening, she used a phrase to illustrate one of her points that I just couldn’t understand. It sounded like “squash vine bores,” [...]