You’re starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with energy and zing.

The examples we’ll use to illustrate the techniques are a family restaurant run by a guy named Rob, which serves updated Italian favorites, and a business coach who helps webmasters add profitable sidelines to their business.

Technique #1: Alliteration. Repeated initial sounds or letters charge up a name with magnetic style.